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    Marketing Data Analytics Manager - Princeton, United States - RCN Management Corporation

    RCN Management Corporation
    RCN Management Corporation Princeton, United States

    2 weeks ago

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    Description

    Marketing Data Analytics Manager at Astound Broadband

    Astound Broadband, one of the top telecommunications providers in the United States, is dedicated to offering state-of-the-art technology and communication services with your help. We are committed to nurturing your professional growth by providing personalized training, a supportive environment, and the chance to be part of an exceptional telecommunications company.

    Join us in a workplace where diversity, equity, and inclusion are not just aspirations but core principles we uphold every day. At Astound, we value a workforce and culture that embrace inclusivity and empower every team member to unleash their full potential, fostering engagement, teamwork, innovation, and creativity.

    Benefits you can expect:

    • Comprehensive benefits package with rewards, recognition, and employee discounts
    • Opportunity to make a difference in local communities and beyond

    Responsibilities of the Marketing Data Analytics Manager:

    • Analyze large sets of marketing data to uncover actionable insights
    • Interpret complex data to provide valuable recommendations for marketing campaigns
    • Collaborate with the marketing team to optimize campaign performance
    • Utilize statistical models and predictive analytics to enhance marketing effectiveness
    • Create customer segmentation models to tailor strategies for different audiences
    • Employ demographic and behavioral data for targeted marketing campaigns
    • Evaluate ROI of marketing channels and offer resource allocation recommendations
    • Conduct competitive analysis to identify market opportunities and threats
    • Present data insights to cross-functional teams and senior management

    Requirements for the role:

    • 3+ years experience with data visualization tools like Tableau and Power BI
    • 3+ years Marketing Data Analytics experience, preferably in telecommunications
    • Strong proficiency in SQL, Python, and R
    • Effective communication skills for all staff levels
    • Strong analytical skills and business acumen
    • Bachelor's or Master's degree in Marketing Analytics or related field

    Astound Broadband offers a competitive salary and benefits package, including a 401k with employer match, tuition reimbursement, employee discounts, and more. Join us in upholding our mission to take care of our customers, each other, and to have fun while doing what we promise.

    Discover a workplace at Astound Broadband where equal employment opportunities are available to all without regard to various characteristics as we strive to create a respectful and diverse environment for our employees and community.

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