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ETS, LLC Princeton, United StatesJob Description: · About ETS: · For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering researc ...
Manager, Lifecycle Marketing - Princeton, United States - ETS
Description
About ETS:For more than years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures include TOEFL, TOEIC, GRE and Praxis. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.
Position Summary:
As the Lifecycle Marketing Manager for Praxis, you will own all aspects of engagement with Praxis test-takers, from when we first identify a lead through to after they receive their scores. You will own both the overall strategy for how we engage various segments of leads, define the offers and campaigns that deliver on that strategy, and work with a team to execute it and measure success.
You will manage, with the support of a multiple team members, all aspects of content, design, and flows of landing pages, email, and SMS communications. Our primary channel for customer engagement is email; you will manage the landing pages to capture new leads and the logic to continuously update the flows leads receive based on the information they provide us. You will optimize the cadence, content, and sequence of communication, and identify areas where new tools or capabilities can enhance performance.
The incumbent is both technical and strategic: confident building complex campaigns in a marketing automation system, but also developing strategy, helping guide with tone of voice, and capturing and reporting insights to Praxis leadership.
Responsibilities:
You will own the customer journey from end-to-end: strategy, execution, analysis, optimization and reporting.
You will be hands-on in our marketing automation platform (Marketo) to set up landing pages, emails, and push campaigns to educate, engage, and convert prospective test-takers.
You will create processes and templates for reusable workflows to quickly turn updated copy, design, and calls-to-action into new campaigns.
You will write creative briefs, email copy and manage production workflow.
You will continuously measure the performance of campaigns and identify areas for potential optimization, executing tests to drive increased campaign engagement and conversion.
You will work with product, marketing, and business stakeholders to ensure lifecycle communications are closely aligned with product releases, industry trends, and business objectives.
