Marketing Specialist Social Media - West Fargo, United States - Doosan Bobcat

Doosan Bobcat West Fargo, United States

2 weeks ago

Description

Marketing Specialist Social Media

Last Updated Date:
Apr 30, 2024

Location:
West Fargo, ND, US, 58078

Company:
Doosan Bobcat NA US

Job Information
At Bobcat Company, we exist to empower people to accomplish more.

Through our social media channels, we have the unique opportunity to engage with our audiences of followers, fans and customers to enhance their brand experience, support them through two-way conversation and build lifelong relationships.

Bobcat is seeking a Marketing Specialist Social Media to grow our social media team as part of our broader communications department.

The Marketing Specialist Social Media is responsible for growing, engaging and retaining followers, while helping convert them to loyal Bobcat fans, leads and customers.

As a Marketing Specialist Social Media, you should have command of best practices and trends in social media marketing, appreciate being creating while working with brand guidelines, and understand how to both build and convert a digital audience.

In this position, you will create and execute engaging content; maintain the company's social media response and service strategy, policies and procedures; and measure and evaluate social media channels to enhance customers' experience with the Bobcat brand and its products.

Role & Responsibility
Strategic Content Creation

Work alongside strategy lead, digital marketers, product marketers, content producers, and trust agents to develop content in service of the brand's strategy that educates and entertains our audiences, and creates shareable content appropriate for specific social channels and communities to both spread our brand and our content and links
Move ideas to execution, aligning to a larger strategy and in partnership with marketers across the organization, protecting and advocating for best practices and balance of content pillars
Explore ongoing opportunities to engage new social channels and communities to reach our target buyers, driving consistent, relevant traffic and leads from our social channels' presence
Develop an annual content distribution plan to ensure social media efforts are timely, accurate, valuable, and aligned with annual marketing initiatives and operating plans
Effectively coordinate with outside departments to organize launches, campaigns, and promotions aligned to strategic content pillars, while pushing growth initiatives of our social media long-range plan
Collaborate with internal and agency marketers to coordinate brand awareness and marketing efforts via sponsorships, influencer programs, and brand campaign activation
Support content creation including copy and asset development by leveraging a library of existing content and creating/editing new content unique to each social platform
Capture social-first content during company events to product photo and video posts aligned with the broader strategy, with consideration for trending ideas and differentiating content by social platform

Channel & Service Management

Manage the day-to-day operations of our company's presence in social media channels and communities—including, but not limited to Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and emerging social media platforms—either directly or through strategic engagement of internal and external partners
Engage and increase followers, initiate and respond to conversation, identify and nurture communities and audiences, and participate in like sites to draw fans and promoters
Listen and engage in relevant social discussion about our company, competitors, and/or industry
Ensure our company's live events presence provides high visibility and professionalism that reflects Bobcat's brand promise to our customers

Analysis & Optimization

Manage and provide detailed monitoring, tracking, and reporting on key metric performance of our social media efforts and of our competitors
Analyze results to make informed decisions that will build practical standards in social media channels and service management team roles and processes
Test new strategies, new content, and new campaigns with expertise in running social experiments, such as post-frequency tests, and then recommend refinements to our social strategy based on the results
Uncover insights, identify opportunities and generate ideas that arise from conversations with social communities

Job Requirement

Education:

Bachelor's Degree in Marketing and/or Communications

Minimum 2-3 years of relevant job experience
Travel: 15% travel domestic and abroad
Project management experience required
Highly organized with exceptional follow-through abilities
Customer service mindset and proven success in building relationships
Strong interpersonal, verbal, and written communication skills, with the ability to interface professionally with individuals at all levels within the organization
Ability to work strongly in a fast-paced, team environment
Adept at managing multiple calendars, schedules and deadlines simultaneously

Preferred Skills & Experience

Copywriting experience
Photo and/or video editing capabilities
Experience in SproutSocial or other social media reporting and scheduling tools
Professional experience with various social media platforms including Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and/or other trending and emerging platforms
#GD

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities.

Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services.

The company is committed to empowering people to accomplish more.

Doosan Bobcat North America is home to world-renowned brands, including Bobcat compact equipment, Doosan portable power products, Ryan and Steiner grounds maintenance equipment and Geith attachments.

Doosan Bobcat North America is a tradename of Clark Equipment Company.
Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law.

If you have a disability or special need that requires accommodation, please contact us at Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations
Any legitimate job offer will be preceded by an official selection process.

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