- Work alongside strategy lead, digital marketers, product marketers, content producers, and trust agents to develop content in service of the brand's strategy that educates and entertains our audiences, and creates shareable content appropriate for specific social channels and communities to both spread our brand and our content and links
- Move ideas to execution, aligning to a larger strategy and in partnership with marketers across the organization, protecting and advocating for best practices and balance of content pillars
- Explore ongoing opportunities to engage new social channels and communities to reach our target buyers, driving consistent, relevant traffic and leads from our social channels' presence
- Develop an annual content distribution plan to ensure social media efforts are timely, accurate, valuable, and aligned with annual marketing initiatives and operating plans
- Effectively coordinate with outside departments to organize launches, campaigns, and promotions aligned to strategic content pillars, while pushing growth initiatives of our social media long-range plan
- Collaborate with internal and agency marketers to coordinate brand awareness and marketing efforts via sponsorships, influencer programs, and brand campaign activation
- Support content creation including copy and asset development by leveraging a library of existing content and creating/editing new content unique to each social platform
- Capture social-first content during company events to product photo and video posts aligned with the broader strategy, with consideration for trending ideas and differentiating content by social platform
- Manage the day-to-day operations of our company's presence in social media channels and communities—including, but not limited to Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and emerging social media platforms—either directly or through strategic engagement of internal and external partners
- Engage and increase followers, initiate and respond to conversation, identify and nurture communities and audiences, and participate in like sites to draw fans and promoters
- Listen and engage in relevant social discussion about our company, competitors, and/or industry
- Ensure our company's live events presence provides high visibility and professionalism that reflects Bobcat's brand promise to our customers
- Manage and provide detailed monitoring, tracking, and reporting on key metric performance of our social media efforts and of our competitors
- Analyze results to make informed decisions that will build practical standards in social media channels and service management team roles and processes
- Test new strategies, new content, and new campaigns with expertise in running social experiments, such as post-frequency tests, and then recommend refinements to our social strategy based on the results
- Uncover insights, identify opportunities and generate ideas that arise from conversations with social communities
- Education: Bachelor's Degree in Marketing and/or Communications
- Minimum 2-3 years of relevant job experience
- Travel: 15% travel domestic and abroad
- Project management experience required
- Highly organized with exceptional follow-through abilities
- Customer service mindset and proven success in building relationships
- Strong interpersonal, verbal, and written communication skills, with the ability to interface professionally with individuals at all levels within the organization
- Ability to work strongly in a fast-paced, team environment
- Adept at managing multiple calendars, schedules and deadlines simultaneously
- Copywriting experience
- Photo and/or video editing capabilities
- Experience in SproutSocial or other social media reporting and scheduling tools
- Professional experience with various social media platforms including Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and/or other trending and emerging platforms
- #GD
-
Marketing Specialist Social Media
1 week ago
Doosan Bobcat West Fargo, United StatesJob Information · At Bobcat Company, we exist to empower people to accomplish more. Through our social media channels, we have the unique opportunity to engage with our audiences of followers, fans and customers to enhance their brand experience, support them through two-way con ...
-
Marketing Specialist Social Media
3 weeks ago
Doosan Bobcat West Fargo, United StatesMarketing Specialist Social Media · Last Updated Date: Apr 30, 2024 · Location: · West Fargo, ND, US, 58078 · Company: Doosan Bobcat NA US · Job Information · At Bobcat Company, we exist to empower people to accomplish more. Through our social media channels, we have the unique o ...
-
Social Media Intern
1 week ago
SunButter Fargo, United StatesAbout SunButter: SunButter is a leading CPG brand in the nut & seed butter category. It's our mission to spread pure, uncomplicated goodness with food that's healthier, tastier, safer, and more sustainable for our families and planet. You can find SunButter varieties in over 25,0 ...
-
Social Media Intern
2 weeks ago
SunButter Fargo, United StatesAbout SunButter: SunButter is a leading CPG brand in the nut & seed butter category. Its our mission to spread pure, uncomplicated goodness with food thats healthier, tastier, safer, and more sustainable for our families and planet. You can find SunButter varieties in over 25,000 ...
-
Social Media Community Manager
2 weeks ago
Scheels All Sports, Inc Fargo, United StatesScheels Corporate Office · 1707 Gold Drive · Fargo, ND 58103, USA · Description · Scheels Company Goals: · We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. · Overview: · The Social Media Community Manager wi ...
-
Social Media Community Manager
2 weeks ago
Scheels Fargo, United StatesScheels Company Goals: · We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. · Overview: · The Social Media Community Managerwill be responsible for developing social media strategies focused around building r ...
-
Social Media Community Manager
2 weeks ago
Scheels Fargo, United StatesScheels Company Goals:We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. Overview: The Social Media Community Managerwill be responsible for developing social media strategies focused around building relationshi ...
-
Social Media Community Manager
2 weeks ago
Scheels Fargo, United StatesScheels Company Goals: · We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. · Overview: · The Social Media Community Managerwill be responsible for developing social media strategies focused around building ...
-
Working student
2 weeks ago
Horizon Innovations Horace, United StatesYour tasks · On Facebook, Instagram, and Pinterest, you will implement social media campaigns, create posts, and run advertisements. · In day-to-day operations, you will actively support the team, for example, with community management or contests. · Editorial text creation (e.g. ...
-
Personnel Officer Payroll Processing
2 weeks ago
Sapphire Enterprises Argusville, United StatesPersonnel Officer Payroll (m/f/d) - Hybrid Work (Remote & On-Site) Are you looking for a professional challenge that not only supports your goals, but also allows you to express your passion for payroll accounting? Then we have the perfect opportunity for you Become part of our c ...
-
Employment Consultant
3 weeks ago
Trustpilot West Fargo, United StatesCompare the best companies in this category · Career Coach · Career Guidance Service · Employment Consultant · Notary Public · Recruitment Service · Resume Service · Career Guidance Service · Career Coach · Career and Education Provider · Coaching Center · Resume Service ...
-
International Translation Internship
3 weeks ago
Eclipse Technologies Davenport, ND, United States FreelanceJoin our team in Davenport, ND and experience a unique, international work environment through our internship program. As a part of our team, your contributions will be showcased on our website and social media platforms. · About New York Habitat: · New York Habitat is a renowned ...
-
Sales Specialist
1 week ago
American Family Insurance - Tanner Bittner Agency LLC West Fargo, United StatesJob Description · Job DescriptionBenefits:Bonus based on performance · Competitive salary · Paid time off · Benefits/PerksCompetitive hourly pay rate plus commission and/or bonuses · Paid training · Paid Time Off · Simple IRA · Disability · Company Overview · We believe people ar ...
-
Human Resources Clerk
3 weeks ago
Horizon Group Georgetown, MN, United States FreelanceThe MACO Group, with over 120 employees, operates two furniture and kitchen stores in Magdeburg and Berlin, as well as a large-scale and online furniture trade and a garden furniture specialty store at its headquarters in Oldenburg. Since 1988, the family-owned company has been i ...
-
Employee in the Horads department
3 weeks ago
Crimson Technologies Walcott, ND, United States Freelance**The University of Media in Stuttgart trains media specialists for companies, organizations, and institutions. Currently, we offer over 30 bachelor's and master's programs to more than 5,500 students. Together with other universities, we are involved in the university radio stat ...
-
Employer Branding Specialist
3 weeks ago
Orion Innovations Hawley, MN, United States Freelance**What to expect with us - Experiences that will benefit you for a lifetime** · Join our Employer Branding team at our locations in Berlin, Düsseldorf, Frankfurt/Main, Munich, or Stuttgart and take on responsibility in your role as an Audience Brand Specialist with a focus on per ...
-
Marketing Management
3 weeks ago
Velocity Ventures Barnesville, MN, United States FreelanceFull-time / immediate start in Barnesville, MN · At "Gebensfreude," we combine events and e-commerce in one company. With our brands "Eventflotte," "Weihnachtsplaner," and "Mitarbeitergeschenk," we are one of the leading providers of corporate events and employee gifts in Germany ...
-
Dual Study Program in Human Resource Management
3 weeks ago
Oceanic Ventures Grandin, ND, United States Freelance'Nothing shapes the success of a company more clearly than its employees. That's why we, the interim Group, specialize in finding the perfect employees for our clients. We see ourselves as a competent HR and recruiting partner for all companies, from startups to corporations. As ...
-
Real Estate Developer
1 week ago
Enclave West Fargo, United StatesJob Description · Job DescriptionWHO WE ARE · We're inspired by spaces. It's in our name. It's in our DNA. As a unified real estate investment firm, Enclave's development, construction and management teams create distinct spaces where our partners, team members and communities th ...
-
ND EPSCoR Communications Specialist
5 days ago
North Dakota University System Fargo, United States& Details: · ND EPSCoR develops, implements, funds, and manages several statewide programs and activities and administers several federal awards in support of its mission to broaden and diversify North Dakota's STEM workforce pathways, support and grow statewide STEM research cap ...
Marketing Specialist Social Media - West Fargo, United States - Doosan Bobcat
Description
Job Information
At Bobcat Company, we exist to empower people to accomplish more. Through our social media channels, we have the unique opportunity to engage with our audiences of followers, fans and customers to enhance their brand experience, support them through two-way conversation and build lifelong relationships. Bobcat is seeking a Marketing Specialist Social Media to grow our social media team as part of our broader communications department. The Marketing Specialist Social Media is responsible for growing, engaging and retaining followers, while helping convert them to loyal Bobcat fans, leads and customers.
As a Marketing Specialist Social Media, you should have command of best practices and trends in social media marketing, appreciate being creating while working with brand guidelines, and understand how to both build and convert a digital audience. In this position, you will create and execute engaging content; maintain the company's social media response and service strategy, policies and procedures; and measure and evaluate social media channels to enhance customers' experience with the Bobcat brand and its products.
Role & Responsibility
Strategic Content Creation
Channel & Service Management
Analysis & Optimization
Job Requirement
Preferred Skills & Experience
As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.
Doosan Bobcat North America is home to world-renowned brands, including Bobcat compact equipment, Doosan portable power products, Ryan and Steiner grounds maintenance equipment and Geith attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.
Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at
Beware of Fraudulent Job Offers and Solicitations
Any legitimate job offer will be preceded by an official selection process.