- Plan, execute, and optimize multi-channel marketing campaigns to meet organizational goals.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns.
- Creation and distribution of marketing collateral, including blog posts, social media content, email campaigns, company newsletters, sales propaganda, detailed project proposals for customers and more.
- Ensure consistency and alignment with brand messaging across all company divisions.
- Coordinate and manage marketing events, including conferences, company events, client events, and trade shows.
- Oversee logistics, promotional materials, and post-event follow-up.
- Conduct market research to identify trends, competitor activities, and opportunities.
- Analyze campaign performance metrics and provide insights for continuous improvement.
- Execute online campaigns, including SEO, SEM, and social media advertising.
- Monitor and report on the performance of digital marketing efforts.
- Track expenses and provide regular financial updates.
- Work closely with sales, business development, and other teams to align marketing efforts with overall business objectives.
- Foster a collaborative and communicative environment within the marketing department.
- Contribute to maintaining and enhancing the brand image through consistent messaging and visual elements.
- Ensure brand guidelines are adhered to in all marketing materials.
- Provide guidance and mentorship to junior marketing team members.
- Lead by example, fostering a positive and productive work environment.
- Performs other related duties as assigned to ensure efficient and effective processes, completion of projects and smooth operation of department.
- Bachelor's degree in marketing
- Proven experience in marketing coordination, with a focus on campaign management, brand development and strategic planning
- Proficiency in marketing software and tools including InDesign, Adobe cloud, Microsoft suite, Blue Beam, Wordpress, Panda Doc, Canva, Illustrator, SEO and social media forums
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Familiarity with digital marketing trends and tools
- Ability to analyze data and extract actionable insights.
- Creative thinker with a strategic mindset.
- Requires mobility within an office environment.
- Regularly required to talk and hear. Effectively communicate with others both written and orally, including using the telephone.
- Prolonged periods sitting at a desk and working on a computer.
- The employee may be required to walk; reach with hands and arms; and bend.
- May be required to stoop, kneel, and crouch. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
- Possess good hearing, normal or corrected.
- The employee must be able to regularly lift and/or move up to 10 pounds, lift and /or move up to 50 pounds.
- The employee may be required to climb stairs.
- Must be able to work 8 hours a day, 40 hours per week, and overtime as required and night or weekend shifts, as needed.
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Senior Marketing Coordinator - Irving, United States - CEC Companies
Description
Job DetailsJob Location
CEC Facilities Group Irving Office - Irving, TX
Description
CEC is one of the top specialty subcontractors in the country and as a quickly growing company, we are always looking for passionate, talented, and creative people to join our team's roster. If you are looking for a challenge that will lead you to the next level of your career, you have found the right place.
Position Summary
We are seeking a highly skilled and experienced Senior Marketing Coordinator to join our dynamic marketing team. The ideal candidate will play a key role in planning, executing, and managing various marketing initiatives to drive brand awareness, and customer engagement. This position requires a strategic thinker with excellent organizational and communication skills, as well as a proven track record in coordinating successful marketing campaigns.
Essential Duties and Responsibilities
This job operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
Physical Requirements