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    Coordinator, Marketing Strategy - Irving, United States - Denny's (DFO, LLC)

    Denny's (DFO, LLC)
    Denny's (DFO, LLC) Irving, United States

    3 weeks ago

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    Description

    JOB SUMMARY


    The Coordinator plays a critical role on the Marketing Strategy Team, providing support in executing initiatives that support the broader short and long-term marketing strategy for Denny's.


    Under direction of the Marketing Manager, Brand & Menu Strategy, the Coordinator collaborates with Marketing Strategy, Traffic & Sales Growth, Product Development, Consumer Insights, Agency Partners, Field Marketing, Procurement, IT, Operations, Merchandising and Finance to ensure marketing initiatives are planned thoroughly, communicated effectively, and implemented efficiently.

    The Coordinator is also responsible for assisting in key testing efforts in collaboration with internal cross-functional team members and partners in the field.

    The Coordinator ensures that all tests are planned, trained, communicated and supported efficiently.

    ESSENTIAL FUNCTIONS (Key Responsibilities)

    Coordinates the implementation of all assigned projects with key business partners across the organization, working closely with all functional areas to ensure product tests and national product launches are executed successfully.

    Manages Denny's dine-in, delivery and carryout menu insights, evaluation, competitive research, new product development, communications, and testing.
    Supports menu requests, testing and rollouts as needed.
    Creates merchandising and manages the program for optional and regional menu items in restaurants.
    Assists team in writing communications to the Field that provide necessary updates regarding key marketing programs.
    Oversees the invoicing and billing for all assigned projects.
    Assists with the planning, development, execution and analysis of all product testing in support of developing national menus.
    Attends committee and other meetings, capturing notes on discussions and next steps.
    Cross- functional project management support
    Other duties as assigned.

    EDUCATION & EXPERIENCE REQUIREMENT
    Bachelor's degree preferred.
    1-2 years of marketing or related experience.

    REQUIRED KNOWLEDGE & SKILLS
    Strong computer skills including Excel, Word, PowerPoint.
    Strong communication skills, both written and oral.
    Ability to handle multiple projects in a fast-paced environment.
    Ability to prioritize / solid time management.
    Comfortable communicating with all levels of the organization.
    Ability to travel 10% of the year.

    Denny's, Inc.

    is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law.

    Applicants requiring reasonable accommodation for any part of the application process should contact

    PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.

    Denny's, Inc. participates in E-Verify.

    We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee's Form I-9 to confirm work authorization.

    For more information on E-Verify, please contact the DHS at or Please note that we do not use this information to pre-screen job applicants.

    #J-18808-Ljbffr
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