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    Partnerships Marketing Director - New York, United States - Pontera

    Pontera
    Pontera New York, United States

    5 days ago

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    Description

    Job Description

    Job Description

    Pontera is a fintech company on a mission to help people retire better. Our software platform enables retirement savers to get the help they need managing their 401(k) and other retirement plan accounts as part of a personalized strategy by their trusted financial advisor.

    Pontera is used by financial advisors across the nation– from SMB to Fortune 500 RIA firms, independent broker-dealers, plan custodians, and plan advisors.

    Backed by leading venture capital firms including ICONIQ Growth and Lightspeed Venture Partners, Pontera is built by talented individuals who share a dedication to helping people retire with greater security.

    Our team is fast-growing and driven to become one of the largest fintech companies in the world. Our culture is built on a people-first principle: in a complex and numbers-driven industry, we never lose sight of the people we serve and work alongside. That's where you come in.

    DESCRIPTION

    Pontera is seeking a marketing leader with deep experience in channel and/or field marketing in the financial services sector (wealth management preferred). As Partnerships Marketing Director, you will be responsible for leading a team to design and execute effective digital and event marketing strategies to drive Pontera adoption by financial advisors associated with our partner wealth management and wealthtech firms.

    RESPONSIBILITIES
    • Roll up your sleeves and design partner marketing programs to reach, onboard, and engage financial advisory firms associated to our partners
    • Lead and grow a team– now 2– to effectively execute tactics including: email and text campaigns, webinars, event sponsorships, partner training programs, content marketing, and more
    • Directly collaborate with partners and Pontera marketing and sales leadership to strategize and prioritize marketing programs
    • Own the partnerships marketing budget, including our event sponsorships, partner appreciation programs, and associated swag
    • Deliver well-researched creative briefs to our content and design team to support your programs while managing partner expectations and timelines
    • Build and maintain strong relationships with partner marketing and PR departments to build alignment and commitments
    • Track and analyze the performance metrics of partner marketing campaigns, using data-driven insights to optimize and improve campaign effectiveness.
    • Stay apprised of industry trends, best practices, and technologies in channel and field marketing to inform experimentation
    • Foster a collaborative and high-performing team culture, promoting knowledge sharing, continuous learning, and professional development
    REQUIREMENTS
    • Bachelor's Degree
    • 10+ years of experience in channel/field marketing in the financial services sector, wealth management a major plus
    • Strong understanding of financial advisory firms and their marketing needs, with the ability to develop strategies that resonate with target audiences.
    • Highly analytical approach to managing a budget, creating efficient and scalable programs, and driving measurable ROI
    • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal stakeholders at all levels.
    • Proficiency in marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools
    • Leadership experience, with the ability to inspire and motivate a team, foster collaboration, hire exceptional talent, and drive results.
    WHAT WE OFFER
    • Compensation: $180,000 to $200,000 annually
    • Opportunity: Have a major impact at a fast-growing startup that is revolutionizing the FinTech industry
    • Team Culture: A collegial, collaborative, fun work environment with frequent team events
    • Equity: All new hires are eligible for equity grant participation
    • Healthcare: Comprehensive & affordable insurance benefits with a variety of plan options
    • Retirement: 401(k) with employer match & employer-sponsored access to a retirement advisor
    • Family Benefits: Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy
    • Professional Development: Sponsored learning & development program (to cover classes, certifications, and more)
    • Food Perks: Fully stocked kitchen & lunch reimbursement program
    • Work Flexibility: A hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day

    Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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