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    Demand Generation Manager - Dallas, United States - Talent Forte

    Talent Forte
    Talent Forte Dallas, United States

    4 weeks ago

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    Description

    Job Description

    Job Description

    The Demand Generation Manager will play a pivotal role in running, maintaining, and optimizing our organic and paid campaign strategies under the guidance of our VP of Marketing with a concerted focus on conversion rate optimization and lead generation. This role is ideal for a candidate with a track record of success in an agency setting or in-house corporate environment where results and accountability to KPIs were key.

    Key Responsibilities:


    • Design, monitor, and fine-tune campaigns while conducting micro-tests to maximize Return on Ad Spend (ROAS) and organic ROI


    • Develop, write, and ensure the quality of blog and website product content and user experience under the guidance of the VP of marketing


    • Compose and iterate on email marketing campaigns to boost sales and campaign performance


    • Assist in the creation of strategic sales collateral in alignment with our brand voice and market position


    • Collaborate with the VP of Marketing on growth initiatives, ensuring alignment with company objectives and KPIs


    • Continually monitor website health for uptime and performance, implementing improvements as needed


    • Generate and present weekly reports to leadership, highlighting lead generation numbers and KPI performance

    Required Skills and Qualifications:


    • Strong writing abilities with attention to detail and the capacity to produce clear and compelling copy


    • Type A personality with exceptional organizational skills and the ability to manage multiple projects simultaneously


    • Strategic acumen to monitor and optimize demand generation campaigns effectively


    • Proficiency with digital marketing tools and platforms (e.g., Google Analytics, CRM software, email marketing tools)


    • Experience in running SEM and paid social campaigns, leveraging A/B testing and data analysis to inform marketing decisions


    • Solid understanding of current SEM practices, conversion copywriting and organic content marketing strategies


    • Bachelor's degree in Marketing, Business, or a related field is preferred.

    Desirable Additional Skills:


    • Familiarity with WordPress


    • Ability to work cross-functionally with sales and executive leadership


    • Creative problem-solving skills and a results-driven mindset

    What We Offer:


    • A dynamic and supportive work environment where creativity and strategic thinking are encouraged


    • Competitive salary and benefits package


    • Opportunities for professional development and growth within the company.


    • A role where creativity is valued and the opportunity to grow professional skills in digital marketing with mentorship from a seasoned marketing leader


    • A collaborative work environment that fosters personal and professional growth


    • Competitive entry-level salary with opportunities for advancement


    • A company with a Strong Brand and Positive Culture


    • Company pays health premium


    • Paid Holidays


    • 401K plan with a discretionary company match


    • Flexible PTO


    • Work from home opportunities


    • Training CE classes on and off site

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