- Oversee retail marketing calendars and internal trackers, including promotional activities and marketing activations, ensuring alignment with broader organizational goals.
- Create and manage a feedback loop with consumers and local stakeholders to capture insights and recommendations, refining marketing strategies to align with evolving market dynamics.
- Guarantee that all marketing activities are consistent with brand guidelines and meet legal and regulatory standards.
- Lead internal meetings, set agenda topics, provide detailed recaps, and ensure diligent follow-up.
- Conduct in-depth market research to inform strategic decision-making about consumer preferences, local market trends, and competitive actions.
- Stay abreast of industry trends and innovations in shopper marketing to uncover new growth opportunities.
- Coordinate with the marketing team to execute mailings of coupons, SWAG, & POS materials effectively.
- Develop and implement shopper marketing plans that align with brand objectives and meet retail partner requirements.
- Oversee the execution of in-store promotions, displays, and other shopper marketing efforts.
- Cultivate and manage relationships with brand partners and external vendors for the flawless execution of shopper marketing programs.
- Lead the creation of sales presentations and marketing materials for retail partners.
- Collaborate with brand managers to ensure shopper marketing initiatives are fully integrated into the brand strategy.
- Analyze shopper insights, sales data, and market trends to enhance shopper marketing strategies and tactics.
- Oversee the monitoring and reporting of shopper marketing campaign performance, including ROI analysis and key performance indicators (KPIs).
- You are results-oriented, self-directed, inquisitive, and entrepreneurially minded
- Proactive, with a keen ability to identify opportunities and take initiative
- Highly organized with a meticulous eye for detail, capable of prioritizing tasks under tight deadlines
- Trustworthy, credible, and a joy to be around; high level of integrity and excellent sense of judgment
- Skilled in working cross-functionally with minimal supervision and tight timelines
- Flexible and adaptable to change with little notice
- Associate or Bachelor's Degree in Marketing, Sales or a related field
- 3-5 years of experience in a marketing management role, preferably at an agency or in a corporate setting.
- 3-5 years in CPG or food/beverage industry
- Deep understanding of the food CPG retailer/customer shopper marketing landscape.
- Strong interpersonal and communication skills
- Exceptional creative, organizational, verbal, and written communication skills
- Ability to thrive in a fast-paced, high-growth environment.
- Proficient in business tools (MS Office and Google Suites)
-
Manager, Digital Marketing
3 weeks ago
Mattel El Segundo, United States**Company Description** CREATIVITY IS OUR SUPERPOWER.** It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when ...
-
Market Manager Assistant
2 days ago
Titan Industries El Segundo, United StatesLocation: 65934 Frankfurt / Nied | Contract type: Full-time/Part-time, permanent | Job ID: 829267 · What you will do with us: · Do you want to take on responsibility as a leader and contribute to a culture of respectful leadership? Then support the market management at our REWE S ...
-
Marketing Program Manager
3 days ago
Haus Labs by Lady Gaga El Segundo, United StatesJob Title: Marketing Program Manager · **Salary**: $110,000-$115,000 · Department: Marketing · Manager: Sr. Director, Marketing · Who We Are · Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativit ...
-
Integrated Marketing Manager, Dtc
1 week ago
Mattel El Segundo, United States**Company Description** CREATIVITY IS OUR SUPERPOWER.** It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when ...
-
Associate Manager, Us Marketing
2 weeks ago
Mattel El Segundo, United States**CREATIVITY IS OUR SUPERPOWER.** It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our te ...
-
Manager, Product Marketing Upromise
2 weeks ago
Prodege LLC El Segundo, United StatesThe **Manager, Product Marketing, Upromise** will serve as its steward and champion. The individual will own and execute product, marketing, and operational strategy to achieve the financial goals of Upromise. This leader will successfully work to develop external partnerships an ...
-
Influencer Marketing Manager, Scrubs
3 weeks ago
Fabletics El Segundo, United StatesJob Description · **Job Description**: · Fabletics is looking for an Influencer Marketing Manager, Scrubs. · How Do You Fit In? · This position will report to the Director, Influencer. · What you will do: · - Identify and build win-win, strategic relationships with social influen ...
-
Associate Manager, Global Brand Marketing
3 weeks ago
Mattel El Segundo, United States**Company Description** CREATIVITY IS OUR SUPERPOWER.** It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when ...
-
Prodege LLC El Segundo, United StatesThe **Associate Product Marketing Manager** supporting Upromise will serve as the worldwide steward and champion. The individual will report to the Product Marketing Manager. Together they will execute product and marketing-driven strategy to achieve the near and longer-term fina ...
-
Mattel El Segundo, United States**CREATIVITY IS OUR SUPERPOWER.** It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our te ...
-
Senior Marketing Manager
2 weeks ago
InterDent Service Corp Inglewood, United States Full timeSenior Marketing Manager · InterDent is a leading Dental Service Organization (DSO) supporting 160+ practices under the brands "Gentle Dental" and "SmileKeepers." We support over 2,000 team members and serve patients in eight states including Arizona, California, Hawaii, Kansas, ...
-
Marketing Manager
1 week ago
Studex Gardena, United States**Title: Global Marketing Manager / Director** · **Location**: Los Angeles, California, USA · **About Us**: · Studex is recognized as the leader in medical device ear piercing systems, allergy-free fashion earrings, and aftercare for consumers of all ages. As the world's largest ...
-
Dual Study in Marketing Management
3 weeks ago
ZephyrTech Hawthorne, United StatesAre you ready to kickstart your career in marketing management? Begin your dual studies with the perfect practical partner. · Your practical partner - dean&david Franchise GmbH: · Are you looking for an open-minded and motivated team and have a passion for fresh casual food? Then ...
-
Marketing Manager
2 weeks ago
Retiring Edu Santa Monica, United States**Responsibilities**: · - Develop and manage digital marketing campaigns tailored to our services, focusing on measurable results. · - Create and optimize digital ads with a strong emphasis on Facebook advertising platforms. · - Utilize Go High Level or Click Funnels to enhance o ...
-
Marketing Manager/ Sales Associate
1 week ago
1515 DESIGN & MANUFACTURING Inglewood, United StatesJob Responsibilities · - Developing marketing strategies for new products · - Organizing promotional events and coordinating day-of deliveries and staffing · - Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints · - Analyzing we ...
-
Market Research Manager
2 weeks ago
Ipsos Zrt. Culver City, United States**What makes this role important at Ipsos**: · As an Market Research Manager on the Ipsos Creative Excellence team, you will be joining a passionate and entrepreneurial group of advertising experts dedicated to delivering impactful business solutions to the world's biggest brands ...
-
Sales and Marketing Manager
19 hours ago
Alphapure Gardena, United StatesOverview: · We are seeking a highly motivated and experienced Sales and Marketing Manager to join our team. As the Sales and Marketing Manager, you will be responsible for developing and implementing strategic sales and marketing plans to drive business growth. This is a key lead ...
-
Marketing Manager
2 weeks ago
Universal Music Group Beverly Hills, United States**How You'll Rock the Role** · - **Marketing Strategy**: Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results. · - ** Project Management**: Act as the marketing lead for specific projects and labels, ...
-
Manager, Product Marketing
2 weeks ago
goop Santa Monica, United States**About The Company** · Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It's grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual c ...
-
Manager, Partnership Marketing
1 week ago
WFC LA Inc Santa Monica, United StatesAt Angel City, we are building a world-class organization that uses sport to drive to equity. Our vision is to create engaging and unique experiences that bring the purpose-driven mission of this Club to the world. · We are stronger together, have more impact together, and have m ...
Shopper Marketing Manager - El Segundo, United States - L.A. Libations
2 weeks ago
Description
Who We Are: Founded in 2009, L.A. Libations is a next-generation entrepreneurial beverage creator and incubator specializing in emerging brands. For the past 14 years, L.A. Libations (LAL) has played an important role as a best-in-class player by forging industry successes, enjoying investment events, and prized brand exits with some of the biggest beverage companies in the world. As the Emerging Beverage Category Captain and a trusted advisor to many of the country's largest retailers, LAL drives the majority of the "better for you" category growth by providing services for new and established brands. The "A to Z in the beverage industry," L.A. Libations, has made a substantial impression on how brands succeed and what people drink.
Launched in August 2020, L.A. Vibrations (LAV) is the marketing agency umbrella of parent company L.A. Libations. At L.A. Vibrations, we work with new and emerging beverage and snack brands to help launch, scale, and optimize brands, covering marketing strategy, branding, e-commerce, digital, retail, trade & field marketing.
About the Role
We are seeking a dynamic and strategic Shopper Marketing Manager to join our team, reporting directly to the Director of Brand Experience & Retail Marketing. The Shopper Marketing Manager will spearhead the development and execution of in-store shopper marketing strategies for LAV's agency brands. In this role, you will oversee planning, executing, and evaluating shopper marketing initiatives to boost sales and elevate brand visibility in retail settings. You will work with cross-functional teams, including brand managers, sales teams, and external partners, to devise and execute impactful shopper marketing strategies.
The ideal candidate will possess exceptional verbal and written communication skills, a proactive and solution-focused mindset, comprehensive knowledge of the CPG landscape, and a passion for data analysis. The Shopper Marketing Manager must be an organized leader capable of managing multiple projects simultaneously and meeting stringent deadlines.
Responsibilities
Essential Duties & Responsibilities:
Shopper Marketing & Campaign Building:
Who You Are
Qualifications
Interested in applying? Please email
