Marketing Manager - Beverly Hills, United States - Universal Music Group
Description
How You'll Rock the Role
-
Marketing Strategy: Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results.
-
Project Management: Act as the marketing lead for specific projects and labels, including developing the overall marketing plan, budget and strategy for the campaign and executing it.
-
Project Budgeting: Work with our label partners to create smart marketing budgets that help deliver maximum visibility while also focusing on the highest return on investment.
-
Label Meetings: Be available for all label meetings to act as a sounding board and strategist.
-
Weekly Updates: Create weekly updates for the team highlighting growth areas and opportunities on priority releases. Also work with label partners to ensure they are consistently delivering concise updates.
-
Label/Artist Relations: Available during negotiations as it relates to marketing strategy and label relations. This role is generally the first point of contact after a deal has been signed so that marketing plan development and marketing strategy can begin immediately to maximize timelines.
-
Digital Marketing Strategy: Work with the digital department to ensure that our partners are creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies.
-
Data Driven Analytics: Know how to query and speak to specific data points that are meaningful to account relations and artist/manager expectations.
-
Culture Driven Focus: Know of, be immersed in, and speak eloquently to the pulse/relevance of an artist within the culture of the scene, conveying what is meaningful for account relations and benchmarking artist/manager expectations.
What We're Looking For
- Strong verbal and written communication.
- Experience in marketing within the genres music spaces.
- Strong knowledge of traditional and digital marketing strategies for music consumption.
- Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends.
- Build and manage artist budgets to support online marketing.
- Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc.
- Must have strong music industry relationships and vision to work with in house and 3rd party PR, Promo and online marketing teams.
- Ability to handle multiple projects and operating effectively in a highvolume environment.
- BA/BS in Marketing or a related field or Equivalent experience
Benefits:
Medical, Dental, Vision, 401K
QUALIFICATION/LICENSURE
Work Authorization:
Green Card, US Citizen, Other valid work visa
Preferred years of experience: 3 years
Travel required:
No travel required
Shift timings: 8 AM to 5 PM
More jobs from Universal Music Group
-
Vice President, Finance
Santa Monica, United States - 2 weeks ago
-
Logistics Coordinator
New York, United States - 1 week ago
-
Manager, Influencer and Content Marketing
Santa Monica, United States - 3 weeks ago
-
Coordinator, Digital Marketing
New York, United States - 3 weeks ago
-
Manager, International Marketing
Santa Monica, United States - 1 week ago
-
Manager, International Marketing
Santa Monica, United States - 1 week ago