- Develop, implement and evaluate an annual content plan to reach target audiences and stakeholders of all business units.
- Develop social content editorial calendar, content and key messages for internal and external stakeholders which effectively differentiates business units in their industry, clearly communicates its key selling propositions, and maximizes the visibility of the business unit.
- Build social content library as well as produce live stories to maximize timely distribution of news and relevant communications.
- Manage business unit accounts/handles as well as those of key executives to optimize reach of the social channels while building opportunities for key executives as industry experts, speaking opportunities, bylined stories, and opportunistic interviews with target media.
- Establish marketing leadership for Clayco and all business units, and serve a go-to resource for trade media on these subjects. Work closely with business unit leader to implement a proactive internal communications plan.
- Bachelor's degree in a relevant field is required.
- 5+ years of demonstrated experience in marketing resulting for comparable industry or business. Active journalism, blogger and agency experience a plus.
- Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media.
- Demonstrated experience and leadership in managing a comprehensive social media and content marketing program to advance an organization's mission and goals.
- Experience in effective content creation including: planning, writing, editing, and production of static, video, and live social content.
- Innovative thinker, with a track record for translating strategic thinking into action plans and output.
- Ability to consistently track campaign performance, revise strategy as needed, and communicate effectiveness to management.
- Competitive salary and compensation
- 401K and profit-sharing plans
- A full complement of employee benefits, including health, dental and vision plans; flexible spending accounts; life insurance; disability coverage; and employee assistance programming
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Marketing Manager - Concord, United States - Clayco
Description
Job Description
Job DescriptionAs a Marketing Manager, you will be responsible for managing all business unit and content marketing that promote key initiatives and promote the business/client's image and reputation.
Someone with strong media, agency and/or industry expertise, the Marketing Manager works closely with the Business Unit Communications Managers to implement proactive content campaigns to grow followers, engagement, conversion, and website traffic targeting client prospects, clients, employees, prospective employees, vendors and media.
The Marketing Manager is well-connected and a strong information gatherer, researching emerging issues, trends and challenges that are facing the business. He/she further partners with management teams throughout the business for the purpose of formulation and execution of strategies, solutions, and opportunities pertinent to those issues.
The Specifics of the Role:
Qualifications
Benefits:
LJC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or protected veteran status. Applicants must be legally authorized to work for Lamar Johnson Collaborative, LLC.
About LJC:
LJC is a growing architecture, design and planning firm committed to creating and delivering design solutions that improve and enhance the human experience of the built environment. Youthful in outlook, seasoned in experience, LJC offers a diverse portfolio of expertise across a range of project scales and typologies, including commercial, mixed use and residential. We believe our work is a fundamental expression of optimism in the future, and that design is a means to effect positive, enduring change.
