- Drive demonstrative results by delivering channel strategies that leverage cross-channel marketing with Salesforce Marketing Cloud automation
- Identify and execute upon opportunities to expand our channel footprint and automation capabilities leveraging internal and third party technology with a focus on driving cross-channel effectiveness, efficiency, and scalability
- Develop learning agendas for continuous measurement and optimization of our channel effectiveness
- Consult with marketing teams on automation and channel best practices to launch a successful marketing automation campaign
- Collaborate with stakeholders, cross-functional partners, and external vendors to accomplish both short and long term marketing automation and channel effectiveness goals
- Drive change management and Marketing Automation education across the organization
- Hands on experience using Salesforce Marketing Cloud to manage multiple marketing channels to drive results in a B2B or performance marketing capacity
- Experience with digital marketing channels (Email, Web, Ads, in-product messaging, etc.)
- Experience working with marketers to plan and deliver channel strategy for marketing campaigns
- 5+ years experience developing marketing automation strategy and executing campaigns through a marketing automation platform
- Salesforce Marketing Cloud Certification
- Familiarity with Salesforce Data Cloud
- Familiarity with Knak Email Builder
- Project management experience leading and managing multiple projects at the same time
- Bachelor's Degree or equivalent work experience in digital marketing
-
Marketing Automation Specialist
1 week ago
Planet Interactive Menlo Park, United States· Marketing Automation Specialist · Pay Rate: Up to $50/hr depending on experience · Location: 100% Remote · Duration: 7 Months · Our well-known Technology client's Small Business Group (SBG) Marketing Channels team is looking for a Marketing Automation/ Digital Marketing Specia ...
-
Meta Menlo Park, CA, United StatesThe Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their busin ...
-
META Menlo Park, United StatesSummary: · The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow ...
-
META Menlo Park, United StatesThe Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their busin ...
-
META Menlo Park, United StatesSummary: · The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow ...
-
InsideHigherEd Stanford, United States Administrative Jobs ,· Marketing Automation and Analytics Strategist · Stanford University · Job Number: 82979 · Stanford Graduate School of Business · Residing in Silicon Valley, the heart of innovation, Stanford GSB has built a global reputation based on its immersive and innovative management p ...
-
Marketing Automation Executive
1 week ago
Intuit Inc. Mountain View, CA, United StatesIntuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the ...
-
Marketing Automation Manager
1 week ago
IDR Healthcare Oakland, United StatesMarketing Automation Manager · IDR is seeking a Marketing Automation Manager to join one of our top clients in northern California. If you are looking for an opportunity to join a large organization and work within an ever-growing team-oriented culture, please apply today · Th ...
-
Marketing Automation Manager
1 week ago
IDR Healthcare Oakland, United StatesMarketing Automation Manager · IDR is seeking a Marketing Automation Manager to join one of our top clients in northern California. If you are looking for an opportunity to join a large organization and work within an ever-growing team-oriented culture, please apply today · Th ...
-
Marketing Automation Specialist
1 week ago
eXo Imaging, Inc. San Francisco, United StatesJob Title: Marketing Automation Specialist (HubSpot) · Job Location: Remote · Job Summary: · Exo Imaging is seeking aMarketing Automation Specialist to join our growing marketing team and build marketing automation from the ground up. In this essential role, you will be respon ...
-
Marketing Automation Manager
1 week ago
LendingClub Bank San Francisco, United StatesCurrent Employees of LendingClub: Please apply via your internal Workday Account · LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 ...
-
Marketing Automation Manager
1 week ago
Planet Interactive San Francisco, United StatesPlanet Interactive is seeking a Marketing Automation Manager to join one of clients that provides a data collaboration platform for some fo the world's most innovative companies. The Marketing Automation Manager will be responsible for driving marketing initiatives by leveraging ...
-
Marketing Automation Coordinator
5 days ago
DataFinity Group San Jose, United StatesJob Description · Job DescriptionOur team is growing We are seeking a Marketo marketing automation expert to service our growing client base. With a diverse project list and smart teammates at your side, there are endless opportunities to apply your knowledge and skills to areas ...
-
Decision Scientist
5 days ago
Meta Menlo Park, United States**Decision Scientist Responsibilities**: · - Partner with our marketing teams to make well-informed decisions backed by product usage data and survey results · - Empathize with Meta products users' attitudes, emotions, and opinions to promote product awareness and meaningful inte ...
-
Marketing Automation Manager
3 weeks ago
Grammarly San Francisco, United States Full time· Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub. · All ...
-
Marketing Automation Assistant
4 days ago
Crusoe Energy Inc San Francisco, CA, United StatesCrusoe Energy is on a mission to unlock value in stranded energy resources through the power of computation. · As data centers consume an exponentially growing power footprint to deliver technology to all connected devices, we are inspired by making sure that the energy meeting ...
-
Internal Audit Manager
6 days ago
Meta Menlo Park, United States**Internal Audit Manager - Sales & Marketing and LATAM Responsibilities**: · - Manages quarterly vertical risk assessment with limited oversight · - Participates in annual enterprise risk assessment · - Assist in developing and executing a dynamic audit plan to address high risk ...
-
Saas
1 week ago
Element Energy Menlo Park, United StatesApril 8, 2024Element Energy is a dynamic startup company reimagining energy storage and battery management. Our breakthrough algorithms and our patented control systems solve critical battery safety and performance issues in the multi-billion-dollar large-scale grid storage and e ...
-
Enterprise Systems Software Developer
1 week ago
Mainspring Energy, Inc. Menlo Park, United States**Company Overview** · Driven by our vision of the affordable, reliable, net-zero carbon grid of the future, Mainspring has developed a new category of power generation — the linear generator — that delivers local, scalable, and fuel-flexible power to help accelerate the transiti ...
-
Director, Global Partner Ops
1 week ago
IntApp Palo Alto, United StatesGlobal Partner Operations, Director · Palo Alto, Charlotte or New York · - Help Intapp to multiply its potential for growth, innovation, and market leadership - by leading the operations for alliances and partnerships, optimizing processes and systems, managing and developing the ...
Digital Marketing Manager, Marketing Automation - Menlo Park, United States - META
Description
The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging and Meta ads to provide value for our customers and enable business impact. We focus on improving our channel effectiveness and deliver channel strategy that make our marketing channels impact levers for the business. Marketing automation plays a critical role in its ability to elevate the customer experience by enabling the right customer journeys through cross-channel orchestration and personalization at scale. We are searching for a Marketing Automation Manager to play a pivotal role in elevating our marketing automation practice and infrastructure. This individual will be responsible for channels team strategy for cross-channel marketing leveraging Salesforce Marketing Cloud automation to improve channel effectiveness across our portfolio. This individual will also identify and execute upon opportunities to expand our channel footprint and capabilities leveraging internal and third party technology. The ideal candidate is passionate about marketing automation, the customer experience, and driving measurable results at a large scale. As an expert in marketing automation strategy, data, and infrastructure, this individual will be shaping the technology and channels used to launch, optimize, and scale cross-channel business marketing campaigns globally. The ideal candidate is a bold, multi-faceted and innovative marketer with strong communication skills and business acumen who thinks strategically, analytically, and creatively.
Digital Marketing Manager, Marketing Automation Responsibilities
