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    Marketing Automation Manager - Oakland, United States - IDR Healthcare

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    Description
    Marketing Automation Manager

    IDR is seeking a Marketing Automation Manager to join one of our top clients in northern California. If you are looking for an opportunity to join a large organization and work within an ever-growing team-oriented culture, please apply today

    This position is fully remote Must be comfortable working during PST business hours.

    Position Overview for the Marketing Automation Manager:
    • Manages marketing automation initiatives, serving as the primary user and administrator of Adobe Campaign.
    • Develops and enhances digital marketing initiatives
    • Supervises multi-channel marketing campaigns (email, SMS, direct mail)
    • Collaborates closely with stakeholders to bolster the infrastructure and architecture of Adobe Campaign.
    Required Skills for the Marketing Automation Manager:
    • Experience w/ marketing automation platforms (Adobe Campaign preferred)
    • Experience w/ A/B testing (including subject lines, CTAs, messaging, etc.)
    • Experience w/ relational databases, data structures, creating data schema and SQL
    • Prior work experience in the healthcare or financial services industry is a plus


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