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    Manager, Paid Social - New York, United States - Digital Matter

    Digital Matter
    Digital Matter New York, United States

    2 weeks ago

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    Description

    Digital Matter is a technology-first, data-led, marketing and media consultancy. Headquartered in New York, Digital Matter provides consulting and services in business transformation, privacy-first data strategy, and integrated media buying. We are looking for a Paid Social Manager to support a growing portfolio of consumer and retail clients.

    The Role

    As a Paid Social Manager, you will assist in the day-to-day management (internal & external), optimization, and strategy of campaigns across primarily Meta & TikTok. Experience with Reddit, Pinterest, Snap, and X (formerly Twitter), a plus.

    Responsibilities

    • Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
    • Manage 1 Senior Associate who will lead ad trafficking & creative specs; responsible for QA of all builds in platform
    • Assist with campaign architecture & execution
    • Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
    • Provide insightful recommendations based off best practices as they align to the client's overarching goals inclusive of creative, copy, audiences, and placements; analyze 'best in class' creative examples in market to put forth recommendations & creative requests accordingly
    • Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
    • Provide recommendations (internal & external) around audience targeting based on client priorities
    • Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
    • Consistently keep team informed on status of projects verbally and/or in writing
    • Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns
    Requirements
    • 3+ years of hands-on Paid Social campaign management experience
    • Proficient in Microsoft Excel & PowerPoint
    • Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
    • Active interest in social media, performance media, marketing, and ecommerce; interest in Fashion is a plus
    • Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, attention to detail, and proactivity
    • BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature
    Offer
    • Competitive salary + year-end bonus tied to Company performance
    • Full coverage health insurance including Medical, Dental, and Vision
    • 401K with company contribution
    • Unlimited vacation days
    • Paid parental leave
    • Digital Matter cell phone plan
    $87,000 - $106,000 a year

    Additional Benefits Include The Following:

    Medical insurance

    Vision insurance

    Dental insurance

    401(k)

    Paid maternity leave

    Paid paternity leave

    Commuter benefits

    Disability insurance
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