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    Manager, Paid Social - New York, United States - OMD USA

    OMD USA
    OMD USA New York, United States

    3 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    We are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.

    We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

    What You Can Expect:

    Our success is underwritten by our core principles:

    • Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
    • Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
    • Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.

    All of which is underpinned by a commitment to total transparency.

    Qualifications

    • Bachelor's degree in marketing, advertising or communications
    • 3+ years of digital paid media work, specifically in paid social
    • Experience managing online marketing/advertising accounts and launching paid campaigns from start to finish, at least 2 years should ideally be in paid social
    • Be a proactive self-starter
    • Possess general knowledge of direct marketing principles and strategies
    • Have polished presentation, communication and listening skills
    • Have strong organizational skills as applied through an ability to manage multiple projects at once
    • Be confident in analyzing and acting on marketing data
    • CPG experience is not required, but a plus

    Responsibilities

    • Drive overall digital strategy and associated tactics to meet client's goals, working closely with account lead(s)
    • Established as leader with the client and across all departmental teams within OMD and our agency partners, effectively prioritizing/negotiating needs between all parties
    • Effectively manage and develop junior team members (mentoring, training, etc.)
    • Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
    • Ability to problem solve, such as finding solutions for issues not yet attempted
    • Proactively share learnings and best practices across the organization
    • Establish oneself as an expert within their functional department and client team
    • Identify ways to improve team efficiency and effectiveness, such as new processes
    • Bring new proactive ideas to help meet client goals and grow business

    Communication

    • Ability to consult/educate/negotiate with clients and agency partners
    • Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)
    • Ability to present recommendations/ideas to client and internal team
    • Ability to effectively merchandise successes to the client
    • Help educate client team on latest trends, best practices, technologies, etc.
    • Demonstrates appropriate judgment through proper escalation

    Functional Expertise

    • In-depth knowledge of:
    • Paid social strategy (other channels considered a plus)
    • Paid social campaign building and execution from campaign ideation to post-launch
    • Past experience with at least 2 platforms we work with: TikTok, Snapchat, Meta (Facebook and Instagram), Twitter, Google Ads, LinkedIn, Pinterest, DV360, etc. as examples
    • Paid social reporting (the ability to pull excel reports is important)
    • Forecasting and opportunity/gap analysis
    • Campaign management tools, including bid rules/management
    • Monitoring new social trends and products and evaluating application to client
    • Research tools/competitive analysis
    • Budget/pacing and billing
    • Client scope
    • Industry trends

    Compensation Range: $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

    OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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