- Lead the development and implementation of the regional marketing strategy, including target account approaches and prioritization.
- Collaborate with Product Management to define regional pricing and product positioning strategies, ensuring alignment with overall business objectives.
- Forecast regional sales in line with business strategy and market assessment, identifying new opportunities and managing the opportunity development pipeline.
- Identify and capitalize on regional marketing communications opportunities, partnering with the global Marketing Communications team to define product positioning, develop sales tools, coordinate training, and own the communication strategy.
- Consolidate and report marketing and competitive intelligence, providing insights on market trends, competitive landscapes, and economic indicators.
- Support the implementation and maintenance of the Responsible Care Management System, adhering to RC14001 technical specifications.
- Bachelor's/University degree in Business/Marketing/Chemistry/Engineering; MBA a plus.
- 5+ years' experience in marketing, including marketing plan & strategy generation, market and data analytics, and creation of marketing tools.
- Commercial acumen in developing pricing and negotiation strategies, leveraging market dynamics to drive strategic decisions. Prior sales experience considered advantageous.
- Experience within chemical process industry (plastics and/or CASE industries) preferred.
- Ability to internalize Cabot's technical benefits and utilize to build and sustain market project plans.
- Proficient in data analysis and synthesis, utilizing available tools and financial systems to inform decision-making and develop actionable plans.
- A strong relationship builder skilled in driving multifunctional execution plans and collaborating effectively across teams to influence outcomes.
- Ability to foster connections within Cabot and with key industry players.
- Dynamic, Flexible, Hard Working, Team Environment - We are a collaborative team seeking to grow, innovate, and optimize in in our field.
- Hybrid Work Environment - The autonomy to both work from home 2 days a week and develop/sustain colleague relationships in the office 3 days a week.
- Benefits, Vacation, Etc. - We offer a competitive package of benefits.
- Feedback - we are committed to giving and receiving feedback in a direct and open fashion.
- Support - you are part of a team and deserve to feel encouraged and supported. You will be part of a team that cares about you personally and professionally. Our success depends on your success.
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Regional Marketing Manager - Billerica, United States - Cabot
Description
Your Role at Cabot
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.
Take the reins in driving the regional marketing strategy within Cabot Corporation's Carbon and Silica Technologies business unit (CST). We're seeking a dynamic leader to execute product marketing activities and coordinate marketing analytics initiatives that will support key CST Americas applications including Specialty Compounds. As a Regional Marketing Manager, you'll provide strategic direction, collaborate with cross-functional teams, and execute plans to enhance market presence and drive business growth.Join us at Cabot Corporation and be part of a team dedicated to driving innovation and sustainable solutions in the Carbon and Silica Technologies industry. If you're passionate about shaping regional marketing strategies and fostering collaborative partnerships, we want to hear from youThe Regional Marketing Manager will join the team at the Cabot research and development hub in Billerica, MA, and is eligible to participate in Cabot's Flexible Working Arrangement (hybrid) program.
How You Will Make an ImpactHow We'll Support Your Success:
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PDN-9ba7351a-598d-40cd-85db-baa631b21a05Remote working/work at home options are available for this role.