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    search marketing specialist - Birmingham, United States - Egodetroit

    Egodetroit
    Egodetroit Birmingham, United States

    2 weeks ago

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    Description


    The Paid Search Specialist is responsible for performing analysis of market opportunities, marketing, and analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics.

    The PSS may be allocated to focus on a particular component of the marketing life cycle and or channel. Work with others in evaluating decisions/solutions.

    General Responsibilities

    Responsibilities are applicable based on the position focus/channel

    Helps to analyze/execute new and potential product/services, markets, and advertising opportunities.

    Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

    Helps to prepare reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.


    Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.


    Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports.

    Provides insights that facilitate the development of plans for partner promotion

    Executes against partner marketing plans to deliver results that exceed defined objectives


    Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

    Qualifications

    General Qualifications

    4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

    Entry-level position generally requires some experience in the following areas:

    Paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin.

    With managing ad spend

    Web analytics and a/b testing applications

    Development, management, analysis, reporting and forecasting of media campaigns

    Digital marketing for lead generation, channels, sources, best practices and KPI's.

    Supervisory Responsibilities

    None.

    EGO is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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