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    Marketing Specialist - Novi, United States - VECTOR North America

    VECTOR North America
    VECTOR North America Novi, United States

    3 weeks ago

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    Description


    Our Marketing department is seeking an experienced, pro-active, hands-on Marketing Specialist able to grasp business trends and generate creative ideas to support the overall marketing efforts of Vector.

    The individual should be well-versed in specialized marketing concepts, principles and tactics that will deliver effective marketing programs to help the organization's growth and strengthen our brand.

    Job Description

    Plan, execute, and host events:
    webinars, conferences, exhibitions, and Vector-specific events
    Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.)
    Collaborate with product lines and marketing to coordinate marketing programs and brand awareness initiatives
    Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, ads, etc.)
    Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategies
    Undertake and implement individual tasks of a marketing plan as assigned.
    Key Qualifications
    Automotive industry experience preferred
    Technology industry experience
    Bachelor's degree in Marketing, Communications, or Business or equivalent with an affinity for technology
    Must have a minimum of five years marketing experience
    Excellent verbal and written communication skills
    Embedded software exposure or knowledge a plus

    Preferred Qualifications:
    Excellent analytical skills
    Very good knowledge of technical B2B communications (IT, electronics, software, and hardware)
    Proficient computer skills, including Office 365, marketing software (Adobe Creative Suite) and applications (Web analytics, CRM, MS Teams)
    Experience with video production and editing using applications such as Adobe Premiere
    Thorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/social media and Google Ads) and market research methods
    Demonstrable experience with social media marketing campaigns that have generated measurable results
    Demonstrable experience in marketing data analytics and tools, including Power BI

    #J-18808-Ljbffr
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