- Create, design, and optimize direct to consumer email marketing campaigns focused on promoting financial education.
- Managing subscriber databases: Creating and managing email lists, ensuring their accuracy and hygiene across consumer brands.
- Staying up to date with Can-SPAM, GDPR, and TCPA best practices.
- Analyze and report on campaign performance, sender score, and domain reputation.
- Proven experience using cold email marketing tactics and strategies.
- Strong track record of; writing engaging content for lead generation, drip campaigns, and building email lists.
- Two to three years of experience minimum, utilizing leading email marketing automation platforms.
- Experience in scaling and warming up servers with a working knowledge of DKIM, SPF, and DMARC protocols.
- Experience with BI-tools, Google Analytics, Twilio, or transactional email platforms like Mailgun or SendGrid.
- Bachelor's degree in marketing, Communications, or a related field is preferred.
- Health, Dental and Vision Insurance
- Flexible Saving Account
- 401(k) matching
- Paid time off
- Career mobility
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Email Marketing Specialist - Troy, United States - SS 567 University, LLC
Description
Job Description
Job DescriptionWho We Are:
Newly united with LeadJig and Acquire Direct, White Glove is now part of the largest full-service, omni-channel marketing company focused exclusively on financial advisors. Its core services offerings include educational workshops and automated lead nurturing solutions remove the stress from marketing, allowing advisors to focus on what matters most – building meaningful client relationships. Through its comprehensive technology platform, advisors can effortlessly oversee the full spectrum of their marketing campaigns, from identifying prospects and delivering campaigns to managing communication and analyzing data.
Who You Are:
We're in search of a creative and strategic Email Marketing Specialist to join our vibrant team. This role will be responsible for all direct-to-consumer email marketing efforts and build a best-in-class email marketing program. This role is perfect for someone who is a strategic thinker and passionate about crafting targeted campaigns to drive desired outcomes.
Key Responsibilities:
What You'll Need:
Location:
Troy, MI
Full-Time Benefits:
