- Developing and maintaining product messaging across campaign channels including web, digital, and print.
- Crafting, curating, and editing a variety of content forms such as case studies, blog posts, and videos, video scripts, images, ensuring they align with campaign goals and resonate with target audiences.
- Strategizing, planning, and executing comprehensive solution marketing campaign components, aligned with identified market opportunities and types of solutions being promoted.
- Analyzing and interpreting the customer buying process, using this understanding to design and manage compelling campaign narratives.
- Building or refining industry-specific buyer personas, and leveraging these personas to create targeted content for campaigns.
- Designing and managing industry-specific inbound and outbound marketing campaigns, using key product differentiators and future plans as campaign selling points.
- Conducting competitive analysis and applying these insights to optimize campaign performance, positioning us for growth and mitigating potential risks.
- Collaborating closely with cross-functional teams such as software development, sales, sales enablement, and customer support to ensure campaign alignment and effectiveness.
- Monitoring, evaluating, and reporting on campaign performance, making necessary adjustments to optimize results.
- Ensuring all campaign activities adhere to budget limitations and timelines.
- Bachelor's degree required, preferably in marketing, technology or communications field
- Some industry or product marketing experience in B2B space
- Solutions marketing expertise/fluency preferred
- Prior experience with data analytics
- Proven track record in managing and executing content marketing campaigns
- Proficient in writing and editing diverse content forms
- Visual/graphics experience in modern photo and video software tools
- End-to-end, detail-oriented project management
- Able to develop content strategies to drive demand and awareness within specific target segments or verticals
- Can work across business units to connect with sales resources, customer success and product management
- Strong business acumen
- Collaborative & creative
- Excellent problem solver
- Relies on data to make decisions.
- Empathetic to the needs of an enterprise sales team, as well as the customer/prospect base
- Competitive Salary
- Comprehensive Benefit Package
- Outstanding Work/Life Balance
- Flex Time
- Employee Stock Purchase Program
- 401(k) with matching contributions
- Unlimited vacation and Unlimited sick days
- Paid holidays
- Paid Time Off for Community Service
- Collaborative environment
- Charitable Matching Program
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Solutions Marketing Content Specialist - Troy, United States - Altair
Description
Solutions Marketing Content SpecialistDo you like a challenge, are you a complex thinker who likes to solve problems? If so, you might be the new Altairian we are seeking. At Altair, your curiosity matters. We pride ourselves on a business culture that enables open, creative thinking, and we deeply value our employees and their contributions towards our clients' success, as well as our own.
Job Summary:
We are in search of an exceptional Marketing Content Specialist to join our solutions marketing team. The successful candidate will create content for use in our solutions marketing campaigns, enhancing the market visibility and adoption of our data analytics solutions across key industry verticals. As the narrative architect for Altair products and solutions, you will craft compelling stories with written and visual language for a diverse audience, ranging from prospects and customers to the wider marketplace and internal teams. You will also be responsible for gathering segment-specific needs to guide the development of new capabilities and solutions.
The ideal candidate is an accomplished content creator, proficient in generating written, video, and visual content. You should possess the ability to distill complex subjects into simple, captivating messages, and be prepared for rapid learning. We're especially interested in those with experience in B2B marketing within large enterprises, particularly those who've marketed to industries such as automotive, aerospace and defense, high-tech electronics, consumer goods, energy, architecture, engineering, construction, and manufacturing.
This role provides an opportunity to gain a deep understanding of the simulation, artificial intelligence and high-performance computing markets, in which Altair's customers make world-changing advancements using our tools. Join our team of passionate and hard-working associates. We're in growth mode and you'll sit in the middle of it allat the intersection of marketing, product, sales, customer support and the market.
What You Will Do:
Basics:
•Envision the Future
•Communicate Honestly and Broadly
•Seek Technology and Business "Firsts"
•Embrace Diversity and Take Risks
What We Offer:
Altair is a global technology company providing software and cloud solutions in the areas of product development, high-performance computing (HPC) and artificial intelligence (AI). Altair enables organizations in nearly every industry to compete more effectively in a connected world, while creating a more sustainable future. With more than 3,000 engineers, scientists and creative thinkers in 25 countries, we help solve our customer's toughest challenges and deliver unparalleled service, helping the innovators innovate, drive better decisions, and turn today's problems into tomorrow's opportunities.
Our vision is to transform customer decision making with data analytics, simulation, and high-performance computing and artificial intelligence (AI).
For more than 30 years, we have been helping our customers integrate electronics and controls with mechanical design to expand product value, develop AI, simulation and data-driven digital twins to drive better decisions, and deliver advanced HPC and cloud solutions to support unlimited idea exploration. To learn more, please visit
Ready to go?#ONLYFORWARD
At our core we are explorers; adventurers; pioneers. We are the brains behind some of the world's most revolutionary innovations and are not only comfortable in new and uncharted waters, we dive in headfirst. We are the original trailblazers that make the impossible possible, discovering new solutions to our customer's toughest challenges.
Altair is an equal opportunity employer. Our backgrounds are diverse, and every member of our global team is critical to our success. Altair's history demonstrates a belief that empowering each individual authentic voice reinforces a culture that thrives because of the uniqueness among our team.
