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Senior Marketing Specialist - Troy, United States - Tyler Technologies
Description
Tyler Technologies is currently hiring for a Senior Marketing Specialist The Senior Marketing Specialist is responsible for creating and managing multifaceted campaigns to meet business goals, generate leads, and increase brand recognition for Tyler's solutions, including its cybersecurity services.
This includes determining campaign needs and selecting appropriate communication vehicles, writing well-researched content, providing creative direction to internal teams, and managing the development of initiatives to completion, including tracking key performance indicators and budgets.
This role will be responsible for establishing marketing program initiatives, both traditional and digital.You will create and implement marketing strategies as well as create blogs, case studies, product sheets, flyers, brochures, web copy, email communications, ad copy, and more.
You will need to understand how to position and promote our solutions within the public administration market to reach the widest audience and convert prospects to leads.
Previous team leadership or management experience is a plus.The work of the Senior Marketing Specialist will enhance the brand, position Tyler for consideration, and help close new business.
As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company.
Your work will ultimately support our team members, clients, stakeholders, and the public sector.As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company.
Your work will ultimately support our team members, clients, stakeholders, and the public sector.LocationYarmouth, Maine | Troy, Michigan | Plano, TexasTravel0-5%Responsibilities
Qualifications
All qualified applicants will receive consideration without regard to race, creed, gender/sex, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws.
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