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    Senior Analyst, Data Strategy - New York, United States - Kepler

    Kepler
    Kepler New York, United States

    3 weeks ago

    Default job background
    Full time
    Description

    Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

    Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

    • We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
    • We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
    • We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

    The DS&A Senior Analyst (SA) plays a critical role in ensuring client and company success, designing sophisticated measurement plans, measuring digital campaign performance, assisting with tracking tag implementation and QA, and developing deep insights to drive performance. This is a hybrid role within the DS&A Data Practice – the SA will have the opportunity to lead the client engagement, developing deep relationships with clients and agency partners, in addition to providing data visualization, measurement and analytical support.

    The position requires strong quantitative aptitude, strong interest and/or experience with client management, business acumen to understand and advance client marketing goals, detail orientation and patience to troubleshoot within the latest ad tech platforms, and a desire to be part of a tightly-knit team that's out to change the industry.

    What You Will Do:

    • Lead data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights
    • Present monthly/quarterly performance reports and ad hoc analyses to client stakeholders using dashboards and decks to deliver insights that crisply convey a "why," "so what?", and "what's next?"
    • Manage client relationships and cultivate an understanding of key business questions and success drivers
    • Manage and optimize collaboration processes with agency partners to develop monthly/quarterly performance reports
    • Generate ideas to drive efficiency and client value and help to implement them - through automation and process streamlining
    • Learn to use measurement and analytics tools used by the team (Google Tag Manager, Google Analytics, Datorama, SQL, etc.) to support reporting, analysis, and process development

    Desired Skills and Experience:

    As this is a hybrid data strategy and client-facing role, there is a range of "ideal" candidates. Strong candidates may have client service experience with a strong desire to build technical/quantitative skills, or they may have marketing analytics background with a passion for data storytelling and a strong desire to build client management experience.

    If a candidate primarily has a client service background, they should be prepared to demonstrate strong interest, aptitude and relevant experience with data storytelling, marketing measurement, and performance analysis. If a candidate has a marketing analytics background, they should be prepared to demonstrate strong interest, aptitude and relevant experience with direct client communication and relationship management. All candidates should possess many of the following skills/experiences:

    • 1-2 years of experience in paid media/marketing analytics, performance marketing, digital media buying, ad tech, and/or client management
    • Strong background in data analysis and visualization, with experience working with big data sets, identifying trends and recommendations, and conveying complex performance themes through concise visuals and data storytelling
    • Experience with visualizing data within online platforms (e.g., Datorama, Tableau, Upper Quadrant)
    • Site Analytics experience preferred but not required (Google Analytics, Adobe Analytics or similar measurement platform)
    • Ability to apply innovative thinking to solve complex client marketing challenges
    • Demonstrated ability and interest in building relationships – both with clients and partners (i.e. client's media agency and other partners)
    • Excellent listening, written and verbal communication skills
    • Effective time management skills – ability to prioritize and meet deadlines
    • Ability to contribute to fast-paced, entrepreneurial, team-based environment
    • Some knowledge of programming languages to aid in process automation or analysis is a bonus but not required (e.g. SQL, Google Scripts, Python)
    • BA/BS degree required

    Transparency is fundamental to Kepler's culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

    Total Compensation:

    • Base Salary: $70,000 - $84,000
    • Target Annualized Discretionary Bonus: 5% ($3,500 - $4,200)
    • Target Total Cash: $73,500 - $88,200

    Benefits:

    • Healthcare/Dental/Vision
    • Unlimited PTO
    • 401k Contributions
    • $125/mo Mobile Phone Stipend
    • $50/mo Internet Stipend
    • $200/yr Home Office Equipment Stipend
    • $800/yr Annual Learning Stipend
    • $1,500/yr Annual Education Stipend
    • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
    • Annual Work From Anywhere 4 weeks per year

    Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

    Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the website or working with a recruiter employed by Kepler with a email address. Learn how to stay safe by clicking here

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