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    Associate Director, Data Strategy - New York, United States - Mindshare

    Mindshare
    Mindshare New York, United States

    3 weeks ago

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    Description


    Position at Mindshare

    Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

    Digital is changing everything about how consumer goods companies go to market. This team on our Unilever client is building the most advanced data analytics and data driven marketing capabilities in the industry, to grow some of the most iconic and socially impactful brands in the world.

    We are looking for a committed and enthusiastic team member to drive this digital revolution in the Unilever US Personal Care business - partnering with brand teams, agency and cross functional partners and the subject matter experts within the team to land brilliant E2E campaigns.

    Who You Are & What You'll Do

    The team is responsible for leading digital marketing in Unilever's biggest cell, U.S. Personal Care - our team leads the planning, executing and optimizing for all of PCs campaigns, piloting innovative ways to maximize ROI.

    You will bring dynamic attitude and passion to:
    • Digital marketing squad lead for key brands in our portfolio. You are responsible for injecting digital strategy thinking across digital maturity, PRM, Search, Audiences
    • Coordinating the cross-functional digital marketing team to deliver holistic execution of our campaigns, with focus on current year and next year's planning
    • Scope and execute pilot of new and advanced digital capabilities
    • Build inspiring data-driven case studies, that inspire the organization and propel us forward in building industry leading digital capabilities.
    You are a disciplined project manager that makes the trains run on time across complex business systems. You thrive under pressure and have experience in leading large cross-functional teams to deliver against tight deadlines. In this role, you will quarterback a squad of subject matter experts across different disciplines and work to incubate innovative digital strategies with brands to drive growth. You are not afraid to walk off the beaten track - you will champion innovative ways of working and look for continuous improvement with an ambitious test & learn agenda, encouraging marketing that is fun, learns from failures and innovates every day to elevate Unilever's capabilities and execution.

    Last but not least - You LOVE marketing. You think and act strategically and creatively. You Get On The Front Line, providing world-class brand experiences and a deep understanding of what drives and influences sales and an outstanding consumer experience.

    Key interfaces:
    • Brand Local and global teams
    • Personal Care digital marketing and commerce cross-functional team
    • Creative and media agencies
    What You'll Need To Succeed
    • Passion for digital marketing, and desire to leave a mark.
    • Curiosity, a collaborative and positive can-do mindset will be key skills of the ideal candidate.
    • A minimum of 4 years' experience in the digital marketing / content landscape
    • Comfortable with using data throughout aspects of the role, turning consumer and social insights into great content.
    Life at GroupM

    Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

    GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at

    GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

    GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.

    If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call and let us know the nature of your request and your contact information.

    The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.
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