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    SEM B2B Manager - New York, United States - TripAdvisor

    TripAdvisor
    TripAdvisor New York, United States

    1 week ago

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    Description
    We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform.

    At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

    What we do in SEM


    We are a world class Search Engine Marketing team that focuses on managing large scale marketing campaigns across all areas of travel, worldwide.

    Our team focuses on how we test, learn, and optimize at scale.

    This role will be focused on working with engineering, other analysts, marketing team members, and data scientists to help us grow our business.

    What You'll Do


    This is your chance to join an iconic travel brand, working as part of our hugely successful Search Engine Marketing team.

    You will be an active member of an industry leading cross disciplinary team of engineers, data scientists and analysts operating one of the world's large paid search programs.

    We have a very data driven approach to SEM with the aim to automate wherever possible. Our company ethos is speed wins and innovation is central to our ongoing efforts.


    This is a rare opportunity for a smart, data savvy search marketing professional to step up to the next level in their career.


    In this role, you will:
    Manage large multinational marketing campaigns

    Identify scalable SEM growth opportunities

    Analyze marketing data to identify actionable insights

    Work collaboratively with data scientists and engineers to improve tools and processes

    Work closely with our marketing team members to define and execute an SEM B2B strategy

    Work closely with analytics and marketing to develop a KPI framework as we look to ramp our B2B efforts and attract and accelerate members and member activity on our platform through SEM

    Stay abreast of the latest developments in SEM

    Continuously design, execute, analyze, and scale testing outcomes

    Skills & Experience

    5-8 years experience working as an SEM Analyst for large, complex e-commerce data driven sites.

    Subject matter expert in Search Engine Marketing platforms, including Google AdWords and new search-based ad formats (e.g. PMax) and Bing Ads

    Be a problem solver – able to analyze large amounts of data and produce actionable insight

    Results driven – work to and be motivated by revenue and profitability targets

    Strategic and data-driven and analytical mindset

    Highly organized and a self-starter

    Strong ability to distill actionable insights from our data, identify growth opportunities, and develop execution plans accordingly

    Excellent communication and presentation skills, spanning technical to exec level

    Experience working on SEM at scale – ideally multiple accounts and with global reach

    Experience in running and interpreting tests – e.g. creative testing, CPC bidding models, A/B or multi-variate

    Adept with Excel/Sheets and big data reporting/dashboard platforms (e.g. Tableau)

    SQL fluency preferred, some coding experience a plus

    The salary range for this role is $110,000 to $140,000.

    This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.

    We may ultimately pay more or less than the posted range.

    An employee's pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.

    This compensation range may also be modified in the future.

    If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to

    and let us know the nature of your request . Please include the job requisition number in your message.

    #LI-EK1

    #J-18808-Ljbffr
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