Digital Acquisition Execution Cro Analyst - New York, United States - Citi
Description
Responsibilities:
- Leads the conversion rate optimization (CRO) practice conversations to identify and lead new test ideas for the pipeline.
- Partners with cross functional partners to lead the execution of test design.
- Influence decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.
- Manage a marketing budget, agency and Vendor relationships.
- Develop campaign strategies and Owns acquisition forecasting and Performance reporting for campaigns
- Accountable for achieving campaign and business goals
- Execute campaign Management across existing programs in addition to lead pricing negotiations and execute media buying contracts for new initiatives and optimizing creative, messaging and acquisition landing pages
- Optimize creative, messaging and acquisition landing pages to generate business results tied to KPI's
- Oversee quality assurance in ad copies, landing pages and sitelinks pre and post launch
- Document and Manage quality assurance and record retention as per the process manual as required for business audit on a quarterly basis
- Manages and tracks Monthly budget and Performance to ensure key Performance indicators are Efficiently met month over month
Qualifications:
- 610 years of experience in a digital marketing role having acted as an influencer; experience in online paid media, SEO, SEM a plus
Education:
- Bachelor's/University degree, Master's degree preferred
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Job Family Group:
Marketing
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Job Family:
Digital & Social Media Marketing
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Time Type:
Full time
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Primary Location:
New York New York United States
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Primary Location Full Time Salary Range:
$129, $194,760.00
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Anticipated Posting Close Date:
May 16, 202- Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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