- Lead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, GTM plans, execution, measurement and reporting) that drive goals & KPIs
- Partner internally with business, engineering and product teams to shape short & long terms roadmaps & goals
- Collaborate to gather consumer insights, user research and business & marketing analytics to identify business opportunities, define targets, develop campaign strategies & tactics and measure and report on ongoing performance
- Determine the marketing mix and partner to ensure integrated program execution & optimization
- Work with design to develop assets from concepts through execution across a broad range of tactics
- Define and create product collateral to support sales and presales
- Act as a marketing champion for priority product, service and new business offerings for Arrive
- Develop and implement comprehensive B2B marketing strategies to drive brand awareness and business growth
- 5+ years of product marketing experience; majority within ecommerce, technology or b2b space
- Expertise in connecting business goals & strategy to marketing strategy (insights, targeting, positioning, etc.) and go to market execution across channels & tactics (display, social, email, direct mail, partnerships, etc.)
- Experience working directly with product and engineering teams to inform roadmap and priorities
- Experience scaling new businesses, services and new product features & offerings
- Strong business & data acumen; fluent in online and offline metrics and measurement
- Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate, lead, influence and gain internal mindshare
- Excellent communication and interpersonal skills
- Strong analytical skills and experience with marketing metrics and reporting.
- Ability to work in a fast-paced and dynamic environment
- Passion for sustainability and the recommerce industry
- Join a fast-growing company at the forefront of recommerce innovation and help shape the future of commerce.
- Collaborate with a driven, supportive and growing team in a dynamic work environment.
- Competitive benefits package, including healthcare plans, coaching and unlimited vacation policy.
- Opportunities for professional growth and development.
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Director of Product Marketing - Santa Monica, CA, United States - Arrive
Description
About Arrive Recommerce:Arrive is a venture-backed, Series A stage technology company that powers Returns to Recommerce for brand and retailer partners, enabling companies to direct non-new product including returns and excess inventory into a fully-branded secondary resale channel.Arrive has built Recommence Management Technology, Recommerce Storefront Technology and Analytical Tools to help partners launch a profitable and sustainable business model. Additionally, Arrive partners with like-minded companies in adjacent verticals such as returns management, logistics and ecommerce enablement to increase margin and value for our partners. Notable partners include brands like YETI, Burton Snowboards and more across the fashion, apparel, footwear, active outdoor, home and lifestyle spaces. Arrive was named the 4th Most Innovative Retail Company by Fast Company in 2022. Job Overview:
Arrive Recommerce is looking for a data driven, tech-savvy, consumer-centric Manager of Product Marketing to join our team. This role will partner across Arrive Recommerce teams to help shape business strategies, inform roadmaps for products & services, and develop high impact marketing strategies and go to market executions that drive results. The ideal candidate is a well-rounded & data-driven marketing manager - with experience developing product positioning & messaging, launching new businesses and new products in the ecommerce or b2b space, translating product features and functionality into consumer facing benefits, and bringing initiatives to life across touchpoints that drive defined KPIs.
Key Responsibilities:
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