Jobs
>
Ann Arbor

    Growth Marketing Manager - Ann Arbor, United States - University of Michigan Credit Union

    University of Michigan Credit Union
    University of Michigan Credit Union Ann Arbor, United States

    1 week ago

    Default job background
    Description


    The University of Michigan Credit Union (UMCU) offers a fun and challenging work environment where each team member is valued and can make a difference.

    We are currently searching for an enthusiastic Growth Marketing Manager that is committed to identifying growth opportunities and developing strategies to increase our market share.

    Do you fit this bill? Then consider joining Team UMCU.

    The Growth Marketing Manager will be responsible for providing real-life customer, competitor and market data research and insights to UMCU web, brand and lending product teams, as well as running A/B tests to improve conversion rates.

    They will collaborate with stakeholders within the department and within the organization to identify growth opportunities and develop strategies to increase market share.

    The Growth Marketing Manager will manage the entire member life-cycle, including assistance with product development, go-to-market product launches, new member acquisition, activation, cross-selling, retention and engagement.

    Additional responsibilites include developing performance reports for stakeholders throughout the organization that demonstrate results of growth marketing initiatives and product performance, as well as providing recommendations for improvements and new strategies.

    What's in it for you?
    UMCU was recently named one of Michigan's top workplaces by the Detroit Free Press Top Workplace Awards Program as well as the Best and Brightest Top Workplace
    Generous medical, dental, vision, 401k, tuition reimbursement and student loan debt repayment, parental leave and plenty of additional amazing benefits
    Great downtown Ann Arbor location and we pay for the parking
    Paid time off including personal time, sick, vacation and even give back time to volunteer in the community
    Be part of a fast growing organization that gives back to the community it serves

    What you'll be doing in this role:
    Coaches, develops and evaluates team members to ensure each team member is achieving their career goals.

    Collaborates with stakeholders within the department and within the organization to identify growth opportunities and develop strategies to increase market share.

    Prioritizes areas for growth and recommends products and services to support these initiatives using data, insights and research.

    Manages the entire member life-cycle, including assistance with product development, go-to-market product launches, new member acquisition, activation, cross-selling, retention and engagement.

    Identifies, implements and manages marketing technology stack required for data analytics, insights and performance tracking. Utilize analytics, CRM and digital engagement tools and explores new technology to support growth.
    Conducts segmentation and targeting analyses to identify personas in omni-channel marketing

    Works closely with cross-functional teams to execute innovative growth initiatives; builds data-driven reports to measure the impact and success of these initiatives.

    Proactively collaborates with stakeholders to define success metrics, set budgets and establish timeframes in alignment with the organizations core needs and strategy.

    Identify and introduce new member acquisition channels, such as partnerships or affiliates, based on audience personas, demographics, product value propositions and buyer-cycles.

    Develop and deliver high-quality loyalty campaigns that enhance member retention and increase the lifetime value.

    Serves as team player of the leadership team, participating and adding to strategic decisions and opportunities of the Credit Union.

    Engaged in Credit Union's long and short term strategic planning.

    Assists the Credit Union in achieving its purpose to aMAIZE our members, community and team by working together for our shared success.

    Volunteers in various activities sponsored by UMCU within the University of Michigan and communities we serve; representing UMCU at events, internal or external meetings/trainings, team building or UMCU events.

    Onboards new team members as needed.
    Serves as a volunteer within communities served by UMCU and represents the Credit Union at various functions and committees.
    Is aware of and will follow all credit union policies and procedures regarding BSA, OFAC, U.S. Patriot Act, Anti-Money Laundering and Customer Identification Program.
    Performs other duties as required.

    What you'll need for this role:
    Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
    Proven experience in growth marketing, preferably within the financial services industry.
    Strong knowledge and use of marketing technology and analytics tools.
    Proficiency in HubSpot, Google Analytics, Salesforce, and other relevant marketing and CRM tools and software.
    Excellent communication and collaboration skills.
    Data-driven mindset with a focus on ROI and performance metrics.
    Innovative thinker with a strategic approach to growth initiatives.
    Ability to work effectively in a cross-functional team environment.
    Physical Demands/Work Environment
    The environment is typical of an office atmosphere. The noise level in the environment is usually moderate.

    While performing the duties of this job, the team member is frequently required to sit; use hands to finger, handle, or feel; and talk or hear.

    The team member is required to stand, walk, and reach with hands and arms. The team member must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision.

    #J-18808-Ljbffr
  • Wacker Chemie AG

    Marketing Manager

    1 week ago

    Wacker Chemie AG Ann Arbor, United States

    Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the world's most research-intensive chemical companies, we've been making countless produc ...

  • Wacker Chemical

    Marketing Manager

    2 weeks ago

    Wacker Chemical Ann Arbor, United States

    Date: · Mar 22, 2024 · Location: · Ann Arbor · Company: · Wacker Chemical Corporation · Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one ...

  • Thetford, North America

    Marketing Manager

    1 week ago

    Thetford, North America Ann Arbor, United States

    Company Description · Thetford LLC is the world leader in sanitation and care products for the RV, marine, camping and trucking industry. Norcold LLC is America's leading manufacturer of gas/electric absorption refrigerators for the RV industry. Putting pride in our creative desi ...

  • Wacker Chemie AG

    Marketing Manager

    1 week ago

    Wacker Chemie AG Ann Arbor, United States

    Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the world's most research-intensive chemical companies, we've been making countless produc ...

  • Wacker Chemical

    Marketing Manager

    1 week ago

    Wacker Chemical Ann Arbor, United States

    Date: · Apr 20, 2024 · Location: · Ann Arbor · Company: · Wacker Chemical Corporation · Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of th ...

  • Thomson Reuters

    Product Marketing Manager

    2 weeks ago

    Thomson Reuters Ann Arbor, United States

    Are you excited by the opportunity to bring your product marketing experience to a world-class company that is market-leading for both content and technology? · Would you like to join an organization that is consistently recognized as a 'Top Employer to Work For' across a broad ...

  • Thomson Reuters

    Product Marketing Manager

    1 week ago

    Thomson Reuters Ann Arbor, United States

    Are you excited by the opportunity to bring your product marketing experience to a world-class company that is market-leading for both content and technology? · Would you like to join an organization that is consistently recognized as a 'Top Employer to Work For' across a broad ...

  • Engineering Systems Inc

    Content Marketing Manager

    1 week ago

    Engineering Systems Inc Ann Arbor, United States

    About ESi · Engineering Systems Inc. (ESi) is an engineering and scientific investigation and failure analysis firm. We primarily work with law firms, insurance companies, and manufacturers on small to large-scale projects to answer any technical questions they have. Our projects ...

  • KLA-Tencor

    Product Marketing Manager

    2 weeks ago

    KLA-Tencor Ann Arbor, United States

    Lead and analyze current and future needs of semiconductor manufacturers, conduct market validation, and establish marketing requirements for future semiconductor process tools, product lines, and platforms. Lead and own for business objectives of certain regions/accounts and sup ...

  • Clarivate

    Product Marketing Manager

    1 week ago

    Clarivate Ann Arbor, United States

    We are looking for a Product Marketing Manager for Ebook central. you will serve as a marketing subject matter expert supporting our business. You will manage sales enablement activities and go-to-market efforts for product and functionality launches, and overall product marketin ...

  • RealTruck

    Senior Marketing Manager

    1 week ago

    RealTruck Ann Arbor, United States

    Position Summary · The Senior Marketing Manager for Retail and Events will be responsible for planning, developing, and implementing innovative retail focused programs and brand building events. This role will have a strong focus on developing and executing in-store visual mercha ...

  • Trinitas Ventures

    Leasing and Marketing Manager

    1 week ago

    Trinitas Ventures Ann Arbor, United States

    Job Type · Full-time · Description · Job Title: Leasing & Marketing Manager · Department: Property / Site Management · Location: On-Site; Ann Arbor, MI · Property: The One · Reports To: General Manager · Summary · The Leasing & Marketing Manager is responsible for managi ...

  • KLA-Tencor

    Product Marketing Manager

    1 week ago

    KLA-Tencor Ann Arbor, United States

    Lead and analyze current and future needs of semiconductor manufacturers, conduct market validation, and establish marketing requirements for future semiconductor process tools, product lines, and platforms. Lead and own for business objectives of certain regions/accounts and sup ...

  • KLA

    Product Marketing Manager 3

    1 week ago

    KLA Ann Arbor, United States

    Base Pay Range: $80, $137,400.00 Annually · Primary Location: USA-MI-Ann Arbor-KLA · KLA's total rewards package for employees may also include participation in performance incentive programs and eligibility for additional benefits identified below. Interns are eligible for som ...

  • Talent Consulting Experts

    Battery Engineer

    1 week ago

    Talent Consulting Experts Ann Arbor, United States

    Join Our Groundbreaking Team in Ann Arbor, MI · As a Battery Engineer, you will drive projects at the forefront of lithium-ion battery innovation. This role is crucial as you will enhance the performance and reliability of our products, directly impacting the cutting-edge solutio ...

  • Skyline Enterprises

    Department Manager of Project Management

    1 week ago

    Skyline Enterprises Barton Hills, United States

    Our goal as the market leader in IT solutions for manufacturing is to develop and successfully implement forward-thinking solutions for our customers' smart factories. With over 45 years of project experience in the production industry, we have extensive expertise. Our software s ...

  • National Carwash Solutions

    Marketing Manager

    1 week ago

    National Carwash Solutions Garden City, United States

    National Carwash Solutions has grown over the past 50 years to become North America's largest equipment, service, and cleaning solutions provider in the car wash industry. Our world-class brands are backed by the largest service network in the country with more than 500 dedicated ...

  • Spectrum Vision Partners

    Marketing Manager

    1 week ago

    Spectrum Vision Partners Garden City, United States

    Job Details · Level · Management · Position Type · Full Time (30+ hrs/wk) · Job Shift · Day · Job Category · Marketing · Description · Marketing Manager responsibilities include: Assist in developing strategies and tactics to boost the company's reputation and drive quali ...

  • Skiltrek

    marketing manager

    1 week ago

    Skiltrek Dearborn, United States

    Job Description · Skiltrek is seeking a Marketing Manager to sit remote to start. This person will work for a global company in the midst of expansion in the Memphis extended area. This role will be overseeing Marketing Strategy, what platforms to market on depending on the mark ...

  • The Boldt Company

    Marketing Manager

    1 week ago

    The Boldt Company Wixom, United States

    Job Description · Who we are: · Build your career with Boldt. As a member of the Boldt team, you'll collaborate with some of the most knowledgeable professionals in the construction industry. You'll have the chance to learn new skills and seek greater responsibilities with a tea ...