Darnell Perkins

I am a third-year student at the University of Michigan, pursuing a degree in Psychology with a concentration in Business and Strategy. My professional journey has been as diverse as my academic pursuits, reflecting my passion for innovation and organizational growth.

My career kicked off with an opportunity to serve as a Project Lead under the Mayor of Indianapolis, where I honed my leadership and project management skills while contributing to the betterment of my community.

Eager to explore the intersection of psychology and business, I transitioned to a role as a Marketing Intern at One DNA, a startup company where I gained hands-on experience in strategic marketing and business development.

In addition to my academic and professional endeavors, I have been deeply involved in diversity, equity, and inclusion (DEI) initiatives. Collaborating with the Office of Diversity and Inclusion at the University of Michigan, I have worked to foster an inclusive environment and promote diversity awareness within our campus community.

One of my proudest achievements during my time at the University of Michigan has been founding a 70-person team magazine. This passion project not only allowed me to showcase my creativity and organizational skills but also provided a platform for diverse voices to be heard and celebrated.

I am dedicated to approaching challenges with fresh perspectives and am constantly seeking opportunities to expand my skills in organization building, innovation, and leadership. I am excited to connect with fellow professionals who share my commitment to driving positive change and making a meaningful impact in the world.

Let's connect and explore potential collaborations!

OneDNA Business Strategy & Marketing Intern 

• Developed a 2023 marketing schedule for multi-platform content creation, made organizational changes to the brand’s quarterly sales plan, and merged their multi-platform sales interfaces into one.
• Assisted in product development, shipping, and digital distribution, in addition to casting, styling, and photographing both e-commerce and editorial campaigns. 

The University of Michigan Office of Diversity & Inclusion DPE

• Managed a $15,000 budget to put on large-scale programming within the residence halls, centered around diversity, equity, and campus climate. 
• Recruited a diverse multicultural council of 10 individuals to mentor and workshop resume building, navigating community action and social change, and communication.  

A/SQUARED Magazine Co-Founder 

• Developed an organization on the University of Michigan’s campus centered around content creation and highlighting the arts, fashion, and the local businesses of Ann Arbor. 
• Led the recruitment of 70 talented members, creating sectors of the organization that are tailored towards each person’s strengths, such as Business, Marketing, Photoshoot, and Copy teams. 
• Directed the creative vision and branding of the magazine, ranging from visual assets and marketing materials to the style and content created for the monthly digital and printed issues 

Bachelor of Arts in Psychology (concentration in Business/Marketing), 

Additional Involvements: Black Undergraduate Business Society, CSP Summer Bridge Peer Advisor, EnspiRED Runway, SHEI Magazine, Good Molecules Ambassador

Relevant Coursework: Psychology of the Digital Experience, Economics, Research in Survey and Data Science, Statistics, Socioeconomics, and Contemporary Moral Problems and Ethics

GPA: 3.4/4.0