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    Marketing Content Manager - Chicago, United States - Alter Domus

    Alter Domus
    Alter Domus Chicago, United States

    3 weeks ago

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    Description

    ABOUT US:

    We are Alter Domus. Meaning "The Other House" in Latin, Alter Domus is proud to be home to 85% of the top 30 asset managers in the alternatives industry, and more than 5,000 professionals across 23 countries.

    With a deep understanding of what it takes to succeed in alternatives, we believe in being different. Invest yourself in the alternative, and join an organization where you progress on merit, where you can speak openly with whoever you are speaking to, and where you will be supported along whichever path you choose to take.

    Find out more about life at Alter Domus at

    JOB DESCRIPTION:

    • Craft a content marketing strategy and implementation plan that includes content pillars, an editorial calendar with cadence, and a measurement rubric.
    • Optimise and adapt the content plan continuously meet KPIs such as web traffic, page views and opportunities generated.
    • Strong focus on generating top-of-funnel, inbound leads, nurturing prospects in the pipeline and producing content to drive bottom-of-funnel prospects to convert.
    • Work with your team to develop and repurpose content using multiple formats (video, downloadable guides) and channels to generate and nurture leads and drive monetisation and retention.
    • Produce captivating thought leadership content, based on data and insights, that can be used for PR campaigns, including white papers.
    • Oversee the use of social media and content channels to amplify the content created.
    • Lead and manage a team of writers, PR and comms, and design.

    QUALIFICATIONS:

    • 5-7 years of experience marketing B2B SaaS products in financial services.
    • Experience in creating and monitoring metrics to demonstrate how content is building awareness and driving revenue objectives.
    • Team leader with the ability to set clear directions and expectations for the team and freelancers, as needed
    • Great storyteller with exceptional writing and communication skills, who can put people and customers at the centre of B2B marketing content in a relatable and engaging way.
    • Deep intellectual curiosity, an open and customer-centric mindset, and a high degree of personal autonomy.
    • Outcomes-oriented mindset with a passion for optimizing performance based on data.
    • Strong stakeholder management skills and ability to work in a cross-functional team with many different role types.
    • An understanding of marketing measurement tools, including Google Analytics and SEO tooling
    • A collaborative mindset, positive attitude and a keen interest in raising the bar

    Equity in every sense of the word

    We are in the business of equity, in every sense of the word. For us, this means taking action to ensure every colleague has equal opportunity, valuing every voice and experience across our organisation, maintaining an inclusive culture where you can bring your whole self to work, and making Alter Domus a workplace where everyone feels they belong.

    We celebrate our differences, and understand that our success relies on diverse perspectives and experiences, working towards shared goals and a common purpose. Thanks to the work of our Group DE&I Committee and network of DE&I Champions, we empower all of our people to be truly invested in the alternative.

    We are committed to ensuring an inclusive recruiting and onboarding process. Please contact our hiring team if you require any accommodations to make our recruitment process more accessible for you.

    What we offer

    We are committed to supporting your development, advancing your career, and providing benefits that matter to you.

    Our industry-leading Alter Domus Academy offers six learning zones for every stage of your career, with resources tailored to your ambitions and resources from LinkedIn Learning.

    Our global benefits also include:

    • Support for professional accreditations such as ACCA and study leave
    • Flexible arrangements, generous holidays, birthday leave and graduation leave
    • Continuous mentoring along your career progression
    • Active sports, events and social committees across our offices
    • Support with mental, physical, emotional and financial support 24/7 from our Employee Assistance Program
    • The opportunity to invest in our growth and success through our Employee Share Plan
    • Plus additional local benefits depending on your location

    #LI-HYBRID

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