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    Senior Lead, Marketing - New York, United States - Viola

    Viola
    Viola New York, United States

    3 weeks ago

    Default job background
    Full time
    Description

    About Pagaya

    Shape the Future of Finance

    Pagaya is constructing a top artificial intelligence network to assist our partners in expanding their businesses and enhancing their customer service.

    Pagaya is a worldwide technology company making transformative financial products and services accessible to more individuals across the nation, altering the financial services landscape.

    By leveraging machine learning, an extensive data network, and a sophisticated AI-driven methodology, Pagaya offers comprehensive solutions for consumer credit and residential real estate to its partners, their clients, and investors.

    Its exclusive API and capital solutions seamlessly integrate into its partner network to provide smooth user experiences and increased entry to the mainstream economy.

    Pagaya has branches in New York and Tel Aviv.

    Let's create superior outcomes together

    About the Role

    The Marketing Lead will supervise B2B digital marketing, social media, demand generation, and website management for Pagaya.

    Directly reporting to the Marketing Director, this individual will assist in revamping and administering Pagaya's corporate website, create/execute/evaluate demand generation campaigns, and drive paid and organic social media projects targeting B2B prospects and clients while also stimulating fresh investor interest.

    This recruitment will also back the broader marketing team in terms of content and analytics, acting as a vital link across various departments including the Pagaya sales team and handling crucial agency partnerships.

    Responsibilities

    • Lead the planning, development, and execution of the overall digital marketing strategy through traditional and digital channels like SEO, SEM, social, email, and web
    • Take charge of our website rebuild project to ensure seamless execution, timely delivery, and exceptional quality
    • Supervise and assess Pagaya corporate and key executives' social accounts aligning content with corporate messaging
    • Manage marketing operations platforms and CRM (e.g. Hubspot) for supporting client journeys
    • Head and supervise the paid media strategy in collaborative efforts to bolster business priorities and crucial objectives
    • Directly manage our digital marketing agency, overseeing the relationship comprehensively
    • Support the implementation of the digital measurement framework and its integration into all reporting endeavors within the marketing ecosystem
    • Analyze competitive, customer, and industry trends to influence innovative strategies and approaches
    • Develop, implement, and manage processes for measuring the impact of marketing campaigns and tactics

    Requirements

    7+ years of B2B marketing experience inclusive of digital marketing, tech experience is beneficial

    Proven ability in orchestrating and managing large-scale marketing initiatives

    Solid understanding of SEO/SEM techniques and platforms

    Experience with Marketing tech platforms such as Salesforce CRM, Hubspot, Google Ads, etc.

    Ability to optimize agency partnerships and drive collaboration for enhanced performance

    Excellent interpersonal and organizational skills, comfortable with data analysis and complex problem-solving

    Experience in a fast-paced global tech environment, team player mindset with the ability to work independently

    Bachelor's degree required, additional advanced degree advantageous

    The pay range for New York-based hires is based on candidate experience

    Compensation Range for New York Based Hires: $140,000-$160,000 USD

    Our Team

    Pagaya was established in 2016 by experienced research, finance, and technology entrepreneurs with headquarters in NYC and Tel Aviv.

    We operate swiftly and intelligently, spotting new opportunities and creating end-to-end solutions from AI models and unique data sources.

    Each Pagaya team member tackles fresh challenges daily in a culture of partnership, collaboration, and community.

    Join a group of creators striving every day to deliver better outcomes for our partners and their clients.

    Our Values

    • Continuously Learn
    • Debate and Commit
    • Dream Big and Act
    • Advance Inclusion
    • Be Accountable Together

    More than just a job

    We believe health, happiness, and productivity go hand-in-hand.

    That's why we continuously seek to enhance the ways we support you with benefits programs and perks that enable each Pagayan to do their best work.

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