Senior Lead, Marketing - New York, United States - Pagaya

Pagaya New York, United States

4 weeks ago

Description

About Pagaya

Shape the Future of Finance

Pagaya is building a leading artificial intelligence network to help our partners grow their businesses and better serve their customers.

Pagaya is a global technology company making life-changing financial products and services available to more people nationwide, as it reshapes the financial services ecosystem. By using machine learning, a vast data network and a sophisticated AI-driven approach, Pagaya provides comprehensive consumer credit and residential real estate solutions for its partners, their customers, and investors. Its proprietary API and capital solutions integrate into its network of partners to deliver seamless user experiences and greater access to the mainstream economy. Pagaya has offices in New York and Tel Aviv. For more information, visit

Let's create better outcomes together

About the Role

The Marketing Lead will oversee B2B digital marketing, social media, demand generation, and website management for Pagaya.

Reporting directly to the Director of Marketing, this person will help relaunch and manage Pagaya's corporate website, develop/execute/measure demand generation campaigns, and lead paid and organic social media initiatives targeting B2B prospects and clients, as well as generating new investor interest. This hire will also support the broader marketing team across content and analytics, and serve as a key liaison across multiple departments including the Pagaya sales team and manage key agency relationships.

Responsibilities

Lead the planning, development, and implementation of the overall digital marketing strategy to acquire, engage, and retain clients through traditional and digital channels including SEO, SEM, social, email and web
Take ownership of our website rebuild project, ensuring seamless execution, timely delivery, and exceptional quality
Lead, manage, and measure Pagaya corporate and key executives' social handles, aligning content to corporate messaging
Manage marketing operations platforms and CRM (e.g. Hubspot) used to generate and support client journeys
Lead and oversee the paid media strategy working collaboratively to support business priorities and critical business objectives
Direct management of our digital marketing agency, owning the relationship with complete end-to-end oversight
Support the execution of the digital measurement framework and its integration into all other reporting efforts within the marketing ecosystem.
Analyze competitive, customer and industry/category trends to influence innovative approaches with plans and strategies to bring fresh insights and strategies
Campaign management - develop, implement and oversee processes for measuring the impact of marketing campaigns and tactics and provide advice on best practices

Requirements:

7+ years of B2B marketing experience including working in digital marketing, experience with tech, product-led marketing is a plus
Proven track record in orchestrating and project managing large-scale marketing initiatives, adept at crafting and implementing streamlined processes, with a demonstrable focus on website management expertise
Proven ability to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration
Solid grasp of SEO/SEM techniques and platforms
Knowledge of the latest media tactics across the paid media ecosystem, including OTT/streaming video, audio/podcast, programmatic, direct buys/sponsored content, paid social
Hands-on experience with Marketing tech platforms and vendors, such as Salesforce CRM, Hubspot, Wordpress, Google Ads, Google Analytics, and LinkedIn Ads.
Experience in leading and optimizing agency partnerships, adept at driving collaboration and maximizing performance
Comfortable diving into data to find solutions to complex problems and communicating advanced technical concepts to non-technical audiences
Excellent interpersonal and organizational skills, including written and verbal executive communication skills
Experience working successfully in a fast-paced global organization, particularly in a similar tech environment
Team player mindset with the ability to work independently to effectively drive results and move initiatives forward
Bachelor's degree required, MBA or related advanced degree a plus

The pay ranges for New York-based hires are commensurate with candidate experience.

Pay ranges for candidates working in locations other than New York may differ based on the cost of labor in that location.

Compensation Range for New York Based Hires

$140,000-$160,000 USD

Our Team

Pagaya was founded in 2016 by seasoned research, finance, and technology entrepreneurs with our head quarters located in NYC and Tel Aviv.

We move fast and smart, identifying new opportunities and building end-to-end solutions from AI models and unique data sources. Every Pagaya team member is solving new and exciting challenges every day in a culture based on partnership, collaboration, and community.

Join a team of builders who are working every day to enable better outcomes for our partners and their customers.

Our Values

Continuously Learn- We challenge ourselves for the sake of getting better as individuals, as teams, and as an organization to deliver for our partners.
Debate and Commit- We respectfully and openly debate to strengthen our ideas and build shared conviction - once we decide, we go all in, together.
Dream Big and Act- We boldly tackle complex problems, pressure-test solutions in real-time, and adapt with speed and energy.
Advance Inclusion- We create a world where everyone can win, designing systems that better represent people and generate sustainable value for our employees, partners and investors.
BeAccountable Together - We proudly own our actions and our results, taking initiative to ensure our work gets over the finish line as a team.

More than just a job

We believe health, happiness, and productivity go hand-in-hand. That's why we're continually looking to enhance the ways we support you with benefits programs and perks that allow every Pagayan to do the best work of their life.

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Senior Lead, Marketing - New York, United States - Pagaya

Description

Market Lead

Marketing Lead

Lead Digital Marketing