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Lead Marketing Programs
1 week ago
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Database Marketing Lead Analyst
1 week ago
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Transitions Elite Chicago, United States**Description** · **Responsibilities** · - Lead and manage a team starting with 3 and growing to 10 digital marketers, providing guidance, coaching, and mentorship to ensure the team's success · - Implement initially one webinar per week and then scaling to 3 webinars per week wi ...
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Product Marketing Lead
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Lead, Market Access Contracting and Rebating
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Associate Director, Marketing Category Lead
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Associate Director, Marketing Category Lead
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The Global Paid Search and Social Lead
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Vice President Marketing
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Manager of Compensation
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Manager of Compensation
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Camping World Lincolnshire, United StatesCamping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America's largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Go ...
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Sem Coordinator
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Camping World Lincolnshire, United StatesCamping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America's largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Go ...
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Sem Coordinator
1 week ago
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Associate Planning Analyst
2 weeks ago
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Production Planner
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Zebra Technologies Lincolnshire, United States**Remote Work: Hybrid** · **Overview**: · At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward. · We are a community of changemakers, innovators and doers who come together to deliver ...
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Production Setter
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Manager, Logistics
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Technical Brand Marketing Lead
6 days ago
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Principal Product Specialist
1 week ago
Discover Financial Services Riverwoods, United StatesDiscover. A brighter future. · With us, you'll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world' ...
Global Digital Marketing Lead - Lincolnshire, United States - Zebra
Description
Remote Work:
Yes
Overview:
At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.
We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business.
We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.
Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career.
Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.
Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.The Global Digital Marketing
Lead plays a pivotal role in driving strategic marketing initiatives and
ensuring best practices
across digital marketing functions (specifically paid search and paid social to begin with).
This individual
oversees the development and execution of key projects
, collaborates with regional teams and establishes frameworks to optimize digital marketing efforts. The
Lead serves as a
subject matter expert in digital marketing
including technologies and methodologies.
Responsibilities:
Strategy articulation:
Work to implement strategic initiatives to enhance digital marketing capabilities, aligning both the business requirements and agency delivery.
Best practice:
Establish and maintain best practices for various digital marketing channels but predominantly paid search and paid social.
Knowledge sharing:
Facilitate knowledge sharing sessions, workshops, and training programs to educate team members on trends across regions, new capabilities and increase collaboration.
Performance analysis:
Monitor and analyze digital marketing performance metrics, identify areas for improvement, and challenge the agency
in order to
generate an action plan for improvement. Budget oversight and management included.
Stability:
In future perhaps, this could be innovation and keeping up to date with industry, but for 2024 the goal needs to be consistency of strategy and approach to delivering the digital marketing activities required.
Advocacy:
Communicate effectively with internal stakeholders, senior management, and external partners to offer clarity on the
Center
of Excellence and what digital marketing initiatives are delivering for the business.
Qualifications:
BA/BS degree in applicable field.
10+ years marketing experience and 5+ years experience working in (or with) a media agency
5+ years leadership/management experience
with a track record of managing and coaching teams
Technical proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager,
Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demandbase)
Experience implementing a full funnel testing strategy focused on improving conversion throughout the buyer journey
Experience in using attribution modeling
Strong partnering - internal and external leadership
Exposure to Budget Management, Agency management, Project management, resource planning, and Event management
Drive results and execution
Effective delegation to appropriate specialists
Strong partnership with sales
Calm under pressure
Accountable for results, transparent with peers & staff
MAP, DAM, CRM
Inquiry management & lead routing systems
Digital marketing - SEO, SEM, Social, Display, Tagging
Basic understanding of portfolio for effective events execution
Ability to thrive in matrixed organization environment
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via
email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system.
Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system.
If you are a victim of identity theft contact your local police department.
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