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eCommerce Specialist - Saddle Brook, United States - Arrow Fastener Company, LLC
3 days ago
Description
Scope of Work:
Reporting to the Senior eCommerce Manager, the eCommerce Specialist will focus on optimizing and driving the eCommerce experience as well as coordinating all aspects of day-to-day eCommerce operations.
This individual will be responsible for creating a "best in class" content experience on all retailer vendor partner websites and on our own websites across all brands (Arrow, Pony & Jorgensen).
Responsibilities:
Partner with Senior eCommerce Manager to build and execute site experiences across our own websites and retailers' websites.
Own entire online listing process from end-to-end including bringing listings live.
Manage and maintain the digital product catalog, including product titles, descriptions, images, videos, and all other applicable product attributes.
Continuously optimize product detail page copy, titles, descriptions, and keywords to improve the customer shopping experience and increase SEO relevance.
Create visually appealing digital content, including images, graphics, and videos for product listings.Craft clear, concise, and engaging product descriptions that highlight key features, benefits, and unique selling points.
Ensure accuracy and relevance in product information to aid customers in their purchase decisions.
Incorporate relevant keywords strategically within product descriptions to improve search engine visibility.
Audit retailer websites to identify gaps in existing marketing content and curate new content as applicable.
Collaborate with Product Management on product launch strategy including creation of content and digital assets for new products.
Manage some of our eCommerce accounts and assist with annual terms negotiation.
Regularly review and interpret KPIs and analytics and translate the data to establish actionable plans for improvements and optimizations.
Manage relationship and day-to-day interactions with our 3PL's .com fulfillment team including monitoring performance.
Monitor inventory levels of .com drop ship SKUs at our 3PL and coordinate transfers as applicable to prevent lost sales.
Collaborate with marketing team to ensure alignment between customer journey, messaging hierarchy and wireframes throughout all devices, from desktop to mobile.
Contribute to the development of the strategy for site features/functionality and execute these across categories to achieve sales and site-level goals.
Provide weekly reporting on eCommerce consumer sales and processed POs to support eCommerce business.Requirements:
Bachelor's degree or equivalent experience.
At least 2 years of experience working in eCommerce or a related field.
Demonstrate a track record of successful copywriting in the e-commerce industry, showcasing an understanding of product positioning, market trends, and consumer behavior.
Familiar with relevant eCommerce platforms and tools, including Google Analytics.Proficient in Microsoft Office, especially Excel.
Detail oriented and deadline-driven with a strong a sense of urgency.
Previous experience with amateur or hobby-level photography.
Basic knowledge of SEO best practices for e-commerce.
Extremely well organized and able to manage multiple projects simultaneously.
Highly effective written and verbal communication skills.
Able to work independently within a cross-functional team environment, team player and collaborator.
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