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    Email Marketing Manager - Houston, United States - System Soft Technologies

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    Description
    The Email Marketing Manager plays a vital role in supporting the marketing team by overseeing email advertising campaigns.


    Responsibilities encompass several key areas:

    Content Development:
    Craft compelling email content, including snippets, copy, and multimedia elements, aimed at maximizing conversion rates.

    Campaign Management:
    Build and schedule email campaigns, ensuring timely delivery and addressing any technical issues that may arise.

    Workflow Evaluation:
    Conduct audits of Iterable workflows to maintain consistency and accuracy across brands.

    Analytics and Reporting:
    Monitor and analyze crucial metrics to glean actionable insights, generating reports to guide ongoing improvements. Additionally, forecast and track deliverability metrics.

    A/B Testing:
    Execute A/B tests to optimize email performance, implementing findings to enhance campaign effectiveness.

    Performance Enhancement:
    Continuously refine campaign performance based on data-driven insights, aiming to increase conversions while reducing SPAM rates.

    Compliance Oversight:
    Ensure campaigns adhere to relevant laws, such as the CAN-SPAM Act, and manage opt-out requests effectively.

    Required Qualifications
    Bachelor's Degree in Marketing or Communications or related field.
    3-5 years Iterable and email marketing experience
    Proven expertise in driving email marketing campaign results
    Ability to create and optimize complex Iterable email marketing journeys.
    Data Interpretation and expertise in creating actionable reports
    Knowledge of email marketing laws (CAN-SPAM Act, GDPR)
    Process documentation

    Preferred Experience
    Agile process management
    Financial services/Fintech industry
    Use of data visualization tools in quality assurance / monitoring of desired outcomes
    Familiarity with A/B testing and optimization

    Technical Skills/Abilities
    Iterable (required)
    Twilio
    SendGrid
    Mautic
    Google Postmaster Tools (including best practices and ability to implement campaigns within required guidelines)
    Understanding of IP and domain management
    Experience warming a dedicated IP preferred

    #J-18808-Ljbffr

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