Marketing Program Manager - Houston, United States - Houston Methodist

Houston Methodist
Houston Methodist
Verified Company
Houston, United States

1 week ago

Mark Lane

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Mark Lane

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Description

At Houston Methodist, Marketing Program Manager position is responsible driving preference and volume/impact for assigned programs, service lines, and/or sponsorships, and is accountable for performance against strategy/goals for the assigned area.

This client-facing role independently manages relationship with hospital leadership (administrators and chairs) and leads the development, implementation and measurement and optimization of marketing/sponsorship plans.

The Marketing Program Manager works with stakeholders to proactively identify problems and creative solutions, developing and presenting business cases to influence strategic change.


PEOPLE ESSENTIAL FUNCTIONS

  • Maintains positive relationships with hospital leadership, marketing stakeholders across the system, sponsored organization and vendors as assigned to influence alignment on strategic marketing initiatives that support the organization.
  • Independently drives creative solutions with hospital leaders, physicians and other stakeholders.
  • Leads communication with authority to individuals and groups in a manner that engages and helps them understand strategy and goals.

SERVICE ESSENTIAL FUNCTIONS

  • Manages relationships with vendors for campaigns, events as assigned. Develops budgets, scopes of work, ensuring expectations align with department needs.
  • Leads web strategy for assigned service lines/programs in partnership with web team to ensure effective messaging and user experience. Leads conversations as the business expert with writers and designers.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

  • Drives evolution of strategy by evaluating success of programs, service lines and/or assigned sponsorships/events as well as market and competitive business factors. Develops key insights and initiatives for continuous improvement annually.
  • Contributes to development of effective business cases. Presents to marketing leadership, clients and stakeholders in order to influence and facilitate strategic change.

FINANCE ESSENTIAL FUNCTIONS

  • Develops, presents and gains approval of marketing plans and budgets from marketing management.
  • Independently measures campaign/program/sponsorship results and proactively seeks opportunities to optimize spending and performance across channels.
  • Submits invoices on time, tracks and adheres to budgets for assigned projects. As assigned, manages budget reconciliation in partnership with manager.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

  • Independently optimizes strategy and initiatives to grow consumer preference and volume.
  • Proactively problem solves when challenges present themselves.
  • Leads conversations with hospital stakeholders about overall direction and implementing changes within established marketing plans or initiatives.


This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned.

Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.


EDUCATION

  • Bachelor's Degree in Business, Marketing, Communications, or related field

WORK EXPERIENCE

  • Seven years of experience related to marketing and communications

LICENSES AND CERTIFICATIONS - REQUIRED

  • N/A

KNOWLEDGE, SKILLS, AND ABILITIES

  • Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through ongoing skills, competency assessments, and performance evaluations
  • Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
  • Ability to lead meetings, conversations and present with authority.
  • Ability to work under pressure and balance many competing priorities in an organized manner
  • Proficient in spreadsheet, wordprocessing, and presentation software
  • Good judgment and decision making ability, with strong analytical and critical thinking skills, ability to independently resolve conflict and understand when to escalate issues
  • Ability to manage own professional development including receiving, seeking out and acting on performance feedback
  • Demonstrative initiative in managing projects and communication with stakeholders
  • Effective and influential oral and written communication and presentation skills when working with physician leadership, administrators and peers and ability to motivate others.

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE
Uniform No

  • Scrubs No
  • Business professional Yes
  • Other (department approved) No

ON-CALL
- _Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below._

On Call
  • No

TRAVEL:

-
Travel specifications may vary by department_

May require travel within the Houston Metropolitan area Yes

  • May require travel outside Houston Metropolitan area No
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