Marketing Manager - The Woodlands, United States - Paradigm Construction
3 weeks ago
Description
Job Title:
Marketing Manager
Classification:
Non-Exempt
Reports To:
Vice President
Goals for Marketing Department:
1) Support Paradigm new work goals (near and long term) by facilitating sales efforts through market research, proposal and presentation development, database management, and developing sales/marketing collateral.
3) Promote the Paradigm Mission and Core Values through customized marketing strategies focused on core markets and the "Paradigm Difference".
4)
Showcase Paradigm as a company:
"Building to a Higher Standard" with a passion to "make a difference in the lives of the people we serve".
Duties & Responsibilities:
- Proposal and Presentation Preparation:
- Overall responsibility for the proposal and presentation process inclusive of
manner.
- Drives strategy to support the development of an effective response.
- Prepares proposals for designated assignments, including writing content,
establishing and enforcing internal and external deadlines.
- Ensures consistent messaging and quality control on all responses, and
- Designs and/or coordinates interview materials including PowerPoint,
- Works with interview team to ensure presentation formats are highest quality
- Participates in interview preparation meetings and offers input on possible
- Challenges market leaders to think differently and see client
approach vs. a technical approach.
Marketing Strategy and Brand Management:
- Leads in marketing planning process for primary core markets by actively
possible strategies with planning team, and with the development of market
plans.
- Develops vertical market specialization including market trends, competitive
industry-related materials and news on current events, as well as internal
materials related to company strategy and direction.
- Develops strategy to engage clients/influencers building strong relationships to
marketing and sales objectives and increase client engagement.
- Develops a clear understanding of the company's differentiators and helps
- Recommends and implements programs that enhance the brand, lead to client
- Communicates brand strategy within the company and monitors to ensure
Tasks and Deliverables of Marketing:
Marketing Communication and Advertising:
- Leads the development of project and company marketing communications,
- Designs, edits, and writes company and project marketing materials and/or
- Drives the selection of media mix for marketing communications and
- Tracks progress and evaluates impact of internal and external advertising and
- Ensures Paradigm staff are well informed of news and announcements by
Public Relations/Promotions/Events:
- Lead the planning and execution of project and company events, such as
Party, Sandcastle, and Skeet Shoot), grand openings, etc.
- Lead coordination of signage for projects and offices ensuring visibility and
- Coordinate award nominations by identifying opportunities, writing and
- Direct project teams in identifying and developing materials needed for sales related
- Develop and oversee project photography program, including professional and
- Lead and develop periodic newsletters containing current and relevant
- Lead planning and execution of external mailings such as newsletters and
Website/Social Media:
- Oversee the design, implementation, and maintenance of the company website
consistent with our image, core values and high standards.
- Track website and social media metrics wi
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