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    Marketing Manager, B2B - Austin, United States - Aurora Energy Research

    Aurora Energy Research
    Aurora Energy Research Austin, United States

    1 week ago

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    Description
    Marketing Manager, B2B

    Department: Commercial - Marketing

    Employment Type: Permanent - Full Time

    Location: Austin, USA

    Description

    We are looking for a commercially minded strategic marketer who is enthusiastic and highly organized to coordinate Aurora's key touchpoints with clients and the wider energy industry across North America.

    You will be responsible for coordinating regional marketing and events for our US subscription products and software, establishing relationships with local media to raise Aurora's profile, and coordinating marketing across digital and offline channels. You will join our regional marketing and events meetings and contribute to raising the profiles of our experts. You will also have wider Commercial Team responsibilities, such as CRM upkeep, sales onboarding assistance, and reporting.

    Reporting into the Aurora Head of Marketing in the UK, with line management responsibility for a Marketing Executive and Events Coordinator in Austin and with further plans for team expansion. You will be a valued member of our Commercial team, working closely with both the central Marketing, and Events team. You will need to work pragmatically, be a supportive team player, and be confident to generate creative ideas that engage audiences.

    If you have 5+ years in B2B marketing and line management experience, and are looking for more responsibility, this job is ideal for you You'll gain experience within an innovative, globally expanding company.

    Key Responsibilities
    • Work with our regional business teams to plan and execute the regional marketing plans for North America
    • Develop and deliver collateral to break down barriers throughout the decision-making process and apply the marketing mix to attract the right audience with the right messaging.
    • Support the launch of new subscription products and drive promotion of Aurora software portfolio, ensuring all activities are aligned with global campaigns.
    • Align with global team to deliver lead generating campaigns consistent with global messaging.
    • Support defining of KPIs, measure results and optimize accordingly.
    • Define B2B buyer personas, identify pain points, create content and marketing.
    • Own the marketing of our major events, and our Energy Unplugged podcast across North America
    • Organize the update of marketing materials as necessary.
    • Support the coordination of US recruitment marketing.
    • Some Commercial team support as required, e.g., CRM upkeep and sales onboarding.
    Skills, Knowledge and Expertise
    • 5+ years working in B2B marketing
    • Proven success in delivering effective lead generation activities
    • Commercially focused: anticipate, identify and satisfy client needs profitably
    • A good balance of superlative copywriting skills and creative flair
    • An analytical mindset, optimizing decisions and budgets based on evidence
    • Confident and persuasive, contributing to discussions with colleagues of all levels
    • Outstanding written and verbal communication
    • A great team player
    • Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation.
    • Demonstrated ability to concisely articulate technical topics to a public audience.
    • Experience managing and tracking marketing campaign success, from end-to-end.
    • Demonstrated ability to manage and coordinate multiple projects accurately and meeting deadlines.
    • Experienced using with Salesforce, Account Engagement (Pardot), WordPress, and webinar software.
    • Experience of marketing subscription packages or SaaS, ideally in the energy industry.
    • Experience supporting full scope of external engagement strategy, including partnerships, stakeholder engagement, media, speaking engagements, and thought leadership opportunities.
    Benefits
    • A dynamic, intellectually stimulating, and supportive environment
    • The opportunity to grow with the company, take on further responsibilities and bring in your own ideas
    • A fun, informal and international work culture
    • An office in East Austin with coffee, fruit and snacks available in the office
    • A competitive salary package.
    • Access to the Aurora Academy, our training program offering a range of opportunities to develop your skills.
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