- Product market analysis and strategy with an emphasis on marketing plan strategy.
- Competitive intel and prelaunch marketing activities.
- Ability to deliver upstream marketing product development inputs with close R&D collaboration.
- Ability to deliver marketing support through key opinion leader (KOL) engagement and congresses.
- Provide global upstream with voice of customer into the development of new product specifications with value added technologies.
- Be the expert on our customers and patients, who are they, how they buy and their key buying behavior in market intelligence.
- Understand the competitive landscape as the resident marketing expert on our competition and how they are positioned.
- Drive product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas, utilizing your relationships to augment the team on a project basis.
- Working with the Head of Marketing, develop a marketing plan for Pulmonary Embolism and DVT products, including key activities and budgets to support marketing projects.
- Assess the effectiveness of the marketing programs on an ongoing basis, and drive any required changes.
- Plan the launches of new products and manage the cross functional implementation of the plan
- MBA and engineering degree
- Previous product management or strategy experience with at least 4 years' experience in a MedTech / Medical Device, industry role.
- Competent technical understanding of thrombectomy procedures
- Dynamic individual with proven ability to learn quickly and think on her/his feet
- Experience in thrombectomy, peripheral vascular interventions, cardiovascular interventions, or related areas
- Technical background and understanding of procedures is critical to the success of this role.
- Solution and execution oriented with the ability to drive projects to completion.
- Bias to action and structure to define clear systems, processes, owners to get efficient results.
- Team player who enjoys the collaboration across functions and stakeholders
- Proficient in productivity applications such as Microsoft Office, Project, etc.
- Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
- Exceptional ROI tracking skills, with the ability to provide data driven justification of program success
- Excellent people and management skills to interact with colleagues, cross functional teams and third parties.
- Team player mindset is key
- Take full product line ownership
- Become the subject matter expert on PE and DVT product family
- Develop, conduct and evaluate questionnaires.
- Assist with US launch planning
- Conduct user needs surveys by interviewing physicians
- Spend time in the cath lab observing procedures.
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Sr Product Manager - Redwood City, United States - Russell Solutions Group
Description
Job Description
Job DescriptionSilicon Valley startup is looking for a dynamic Sr. Strategic Product Manager to develop and execute on all Upstream Marketing activities including market modelling, product development, competitive intelligence, customer research and insights, and drive organizational events.
Qualified candidates will have a solid foundation in market analysis, upstream marketing, product launch, and marketing operations. They will be ready to hit the ground running characterizing the PE and DVT market drivers and competitors to synthesize insights for product inputs and strategic planning. They will also lead KOL engagement and support operational priorities in a strategic manner. They will have a client service focus and be able to act as a professional point of contact for internal and external stakeholders and vendors. They will be a team player who is able to work collaboratively and provide strategic leadership to upstream projects.
Duties and Responsibilities:
Experience and Qualifications:
1st Year key objectives:
Target Salary
flexible based on experience, $150-$200K base salary + bonus and stock
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