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    Vice President, Product Marketing - Redwood City, United States - Workday

    Workday
    Workday Redwood City, United States

    6 days ago

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    Description


    Vice President, Product Marketing Equinix is the world's digital infrastructure company, operating 245+ data centers across the globe and providing interconnections to all the key clouds and networks.

    Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments.

    Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

    We are a fast-growing global company with 20 years of consecutive growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of over 10,000 companies, including 2,000+ networks and 3,000 cloud and IT service providers in over 30 countries spanning six continents – and counting

    A leadership role at Equinix means you will drive and collaborate on work that impacts the world. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. That is foundational to our core values as a company and is vital to our success.


    Job Summary:


    Reporting to Equinix's Chief Marketing Officer, the Vice President of Product Marketing will bring innovative products to market in collaboration with Product Management and act as technology domain expert developing product positioning and differentiation.

    This Executive will be responsible for articulating the value and positioning of Equinix's products to customers, prospects, partners, sales teams, analysts, and other key internal and external stakeholders.

    Equinix's VP Product Marketing will help motivate development and implementation of Future of Platform initiatives, while also managing project milestones and influencing teams to improve impact and scale.


    Responsibilities:
    Portfolio positioning & Messaging

    Translate the product vision and strategy into messaging that positions the value of the entire portfolio from an "outside in" perspective, encompassing present and future offerings.

    Deliver messaging and positioning tailored to products and the portfolio, customized across various content modalities, channels, and internal/external audience categories.

    Create demos for on-stage big moments, on the web, and customers discussions.

    And on a regular cadence, working with Brand and Product management for visualization of the product brands.
    Work with Product Management/Engineering on Product Launch orchestration, ensuring product truth across audiences to tell holistic stories.

    Develop thought leadership content and translate internal feature roadmap into externally consumable and regularly updated articulation of customer value deliveries, both current and future.

    Regular engagement with Analysts to drive understanding of feature, benefits outcome and market differentiation.
    Advocate product business outcome by engaging target customers in multiple platforms including customer advocacy board.

    Customer Segmentation & Targeting
    Represents investment proposals to executive management.

    Partner with Product Management and Segment Marketing to understand and map customer needs to target markets, actively determining which to pursue.

    Collaborate with Digital Services, Data Center Services functions and Solution Marketing to develop and document targeted personas for specific service offerings and the customer buying process, determining appropriate sales distribution strategies.

    Collaborate with Marketing functions and Sales to develop and promote the best product storytelling.

    Commercial Activation

    Activate and develop marketing plans across multiple GTM channels by leveraging the full breadth of Equinix's GTM capabilities to meet product targets; ensure alignment across the organization on priority and clarity in terms of what to sell.

    Support development of commercial structures and packages to achieve financial goals of Product organization, including sales/partner/customer promotions and incentives, as well as product feature updates, promotions, etc., through appropriate channels.

    Drive and deliver insights and feedback on awareness, sales effectiveness, uptake for the product portfolio and product launch success.
    Be accountable for the market success of the product portfolio together with the Product and Sales organizations.

    Intelligence and Instrumentation

    Lead cross-functional efforts to create appropriate quantitative proof points regarding performance of Platform Equinix and its product portfolio relative to alternatives and substitutes.

    Maintain documentation and incorporate performance benchmarking into marketing materials and forums.
    Drive and deliver insights on awareness, sales effectiveness, and uptake for the product portfolio.
    Work cross-functionally, applying data science to unearth ways to assess and expand demand for the product portfolio.


    Knowledge and Experience sought:
    Substantial product marketing and/ management experience in a leadership role, preferably in a recurring services business model and/ Cloud SaaS and Software companies
    Proven ability to operate in matrix organizational environment and complex stakeholder group
    Experience in managing large team development with proven success in scaling of teams
    Significant experience in market launching differentiated solutions that target enterprise CIO/CTO
    Well-developed understanding of the Enterprise IT stack, the evolving cloud landscape and its impact and potential for the Enterprise market
    Proven experience and excellent presence in delivering persuasive presentations at internal leadership meetings, analyst briefings, industry events and webinars
    Proven success in uncovering the voice of customer insights with target audience using market research, customer advisory boards and interlock with Sales and Customer Success


    Skills and Attributes sought:
    Excellent leadership and management skills in leading sizable (30+) and diverse marketing teams
    Robust analytical and critical thinking capabilities and effective decision-making skills
    High motivation level and appetite for fast-paced team environment; readily adaptable to changing market and organizational requirements
    Collaborative – able to maneuver comfortably through complex organization dynamics and able to build partnerships and work collaboratively with others to meet shared objectives
    Agile – Provide leadership and guidance to marketing teams in navigating changes and comfortable leading change in times of uncertainty and ambiguity
    Business Savvy - Know our business and be able to deliver the outcomes by working collaboratively with different functions across the Company

    Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing

    this form

    .

    Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.

    All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

    The targeted pay range for this position in the following location is / locations are:

    • San Francisco, CA /

    Bay Area:
    $213,000 to $373,000 per year

    • California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $207,000 to $363,000 per year

    Colorado, Nevada, Rhode Island:
    $197,000 to $345,000 per year Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position. As an employee, you become important to Equinix's success.

    Details about our company benefits can be found at the following link:

    USA Benefits eBook
    Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.

    If you are a qualified candidate and need assistance or an accommodation, please let us know by completing

    this form

    .

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