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    Head of Marketing - New York, United States - Hyve Group

    Hyve Group
    Hyve Group New York, United States

    1 week ago

    Default job background
    Arts / Entertainment / Publishing
    Description

    ABOUT HYVE

    We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programs. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities. Our marketleading portfolio of global brands includes Shoptalk, Fintech Meetup, Groceryshop, and Retail Meetup.

    ABOUT FINTECH MEETUP

    Fintech Meetup is the future of fintech events and has been described as "the best fintech show of the year". We're revolutionizing how the fintech industry connects, collaborates and does business. Fintech Meetup's groundbreaking event format combines fintech's largest ever meetings program, an unprecedented network of co-located events as well as fresh approaches to content and speakers. Fintech Meetup is the best value for money, highest ROI fintech event in the industry.

    #LifeAtHyve

    At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together. We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging. Our hybrid working model ensures we respect our peoples' work/life balance.

    Human connections are our specialty, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

    WHAT YOU'LL BE DOING:

    • Lead the Marketing Team in the US and partnering closely with the Head of Sales, Operations, and Content.
    • Gain deeper customer insight through regular meetings with core stakeholders. Use this insight to create event marketing strategies that translate into integrated strategic plans.
    • Drive content marketing activity that generates new delegate and sponsor audiences and retains existing customer groups.
    • Define target audience profiles (by role, sector, territory and company) and required reach for event; research plan to deliver required reach, and work with data team to deliver.
    • Work with campaigns teams and event marketing teams to ensure all plans translate into clear campaign and activity schedules, and meet required timelines, milestones and budgets; and that all elements oplan are covered tactically, with someone accountable for delivering all aspects of the plan.
    • Ensure strong communication with key internal and external teams at all times, including weekly meetings to review activity, spend and results, and agree plans to optimize or remediate where needed.
    • Deliver compelling copywriting for all channels (including web, email, print) and create all promotional collateral for the campaign (print and digital).
    • Provide aggregated reporting of event KPI performance vs. delegate and lead targets, ensuring full ownership of monthly marketing KPIs, and weekly reporting.

    WHO YOU ARE:

    • Have a minimum of 8+ years of marketing experience, ideally in events, digital media, or Fintech.
    • Experience leading marketing teams on global event launches/early stage, high growth events desirable.
    • Experience developing and growing marketing teams with varying levels of experience.
    • Ability to engage & influence at a senior level.
    • Diligent approach to delivering against KPIs in a flexible working environment.
    • Computer skills: proficient in MS office and CRM
    • Strong written, verbal, and interpersonal communication skills.
    • Organized and detail oriented - understanding that the details matter.
    • Agile and ability to multi-task - every day is not the same and have the ability to pivot and prioritize different projects.
    • Smart and a quick learner who is comfortable in a fast-paced, high growth, entrepreneurial environment.

    COMPENSATION & BENEFITS:

    • The salary band for this position ranges from 145,000 – 150,000 based on experience
    • This position will be eligible for a competitive bonus
    • Full medical, dental, vision package to fit your needs
    • Retirement plan with company match (401K)
    • Competitive vacation policy
    • Hybrid Work
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