Head of Marketing - New York, United States - Good Feet

Good Feet

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Summary

Stretch*d was founded in 2018 as the premier brand in the oneonone assisted stretching and recovery category, offering clients the most effective and feelgood way to "get loose." Through our two New York City locations (growing from two to more in 2024 and beyond), we are on a mission to make recovery an essential part of everybody's routine. We are looking for a kicka** Marketing Manager to lead us on this journey. This is an opportunity to be a key employee at an emerging brand in a hot sector of the wellness market.

Reports to:
President

Job Type:
Full-Time

Pay:
$60-65k/yearly

Location:

NYC

Requirements:

Fulltime at 30 hours/week
Mainly remote, but with flexibility to come to the
NYC office or events as required.

Day-to-Day Responsibilities

Lead and manage Stretch*d's marketing strategy and communications plan as we grow from two locations to more in 202
Manage fulltime, NYbased Marketing Coordinator to execute plan and tactics
Manage agency and consultant resources. This includes PR, digital advertising, graphic design, and website development.
Manage media requests in conjunction with outside PR agencies.
Drive initiatives that generate client growth, and client retention, build loyalty, and increase brand awareness.
Analyze market and business results to draw conclusions and insights.
Accountable for monthly reporting, performance dashboards, best practices, and learning documents.
Manage the Stretch*d website by updating it with new content, news, promotions, and imagery.
Spend time in spaces and events (inperson and virtual) to interact with clients.

Goals & Projects

Create and implement innovative programs and promotions to drive occupancy at existing locations and build buzz in new locations.
Enhance and uphold brand standards as we extend into new markets and locations
Create tactical plans (i.e. promotions, partnerships, social media, digital advertising, search engine marketing/optimization, website, and public relations).
Create and oversee an engaging and visually appealing social content calendar across all channels to maintain a consistent and engaging brand voice. Continue to grow our following by managing all communications in social media channels.

Your Experience

710 years of experience developing brand positioning, advertising campaigns and marketing programs
Able to execute complete work using modern marketing tools. Handson ability with any or all of the following tools are essential: Mailchimp, Website CMS, Google Analytics & Ads, Meta Business Manager, Photoshop.
Experience managing digital, PR and design agencies
Exceptional producing, writing, and communications skills
Ability to set performance goals, KPIs and analyze metrics
Designoriented, with eye for brandforward content
Outstanding strategic thinking skills
Balance of analytical and creative capabilities
Strong interpersonal, influence and presentation skills
Ability to juggle multiple projects and meet deadlines
A selfstarter who is highly organized, highly accountable and enjoys working in a fastpaced environment in a fun, teamworkoriented company
Great marketing instincts
Results oriented
Sees resource constraints as an opportunity, rather than a barrier
Enjoys/is connected to social media
Passionate about fitness and wellness industry
BS/BA required, with a specialty in Business or Marketing

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

AAP/EEO Statement

The Good Feet Store is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Requirements:

Requirements:

Fulltime at 30 hours/week
Mainly remote, but with flexibility to come to the
NYC office or events as required.

7-10 years of experience developing brand positioning, advertising campaigns and marketing programs

Able to execute complete work using modern marketing tools. Handson ability with any or all of the following tools are essential: Mailchimp, Website CMS, Google Analytics & Ads, Meta Business Manager, Photoshop.
Experience managing digital, PR and design agencies
Exceptional producing, writing, and communications skills
Ability to set performance goals, KPIs and analyze metrics
Designoriented, with eye for brandforward content
Outstanding strategic thinking skills
Balance of analytical and creative capabilities
Strong interpersonal, influence and presentation skills
Ability to juggle multiple projects and meet deadlines
A selfstarter who is highly