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    Marketing Operations Manager - Denver, United States - ModernHEALTH

    ModernHEALTH
    ModernHEALTH Denver, United States

    1 week ago

    Default job background
    Description
    The Role

    We're looking for a Marketing Tech & Ops expert to optimize our marketing infrastructure and drive data-driven insights for accelerated growth.

    You'll own our Marketo instance, collaborate across the organization, and transform campaign data into actionable strategies that power our revenue engine.

    This is a chance to leave your mark on a scaling company on a path to profitability/IPO by refining our execution, reporting, and overall marketing operations efficiency.

    We believe in building a diverse and inclusive team to support our mission of mental well-being. If this role excites you, please apply

    This position is not eligible to be performed in Hawaii.

    What You'll Do

    Campaign Execution :
    Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media

    Own Marketo :
    Maintain our instance, identify improvements, and ensure optimal performance to support a robust campaign calendar

    Drive Data-Backed Insights :
    Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives

    Optimize Lead Flow :
    Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates

    Report on Impact :
    Deliver regular KPI reports and translate marketing data into insights for decision-makers

    Collaborate for Success :
    Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations


    Creative Problem-Solving Skills:
    There are many ways to approach a problem, and we'll expect you to choose the one that's most likely to get a favorable outcome

    Champion Data Integrity :
    Uphold database quality standards and implement best practices across our MarTech stack

    Who You Are

    Marketo & SaaS Expert : 3+ years in enterprise/SaaS marketing, with at least 2+ years of hands-on Marketo/Hubspot experience; must have performed as a Marketo system owner within an organization

    Systems Thinker :
    Salesforce expert, comfortable with SFDC integrations and analyzing data across the MarTech stack to define metrics

    Process-Driven Optimizer :
    Passionate about operational excellence, change management, and building best-in-class frameworks

    Data Translator :
    Can analyze campaign results and provide clear strategic and tactical recommendations to drive action

    Adaptable Team Player :
    Thrive in fast-paced environments, manage multiple projects, and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally

    Growth Mindset :
    Eager to learn, adapt, and make a tangible impact on our scaling operations

    Bonus Points

    Experience inheriting a Marketo instance and successfully enhancing it

    Experience with Looker/Tableau, Demandbase, Outreach, data appending tools (Apollo, Zoominfo, Clearbit), Pathfactory, Qualified, or Vidyard

    Startup experience

    Benefits

    Fundamentals:
    Medical / Dental / Vision / Disability / Life Insurance

    High Deductible Health Plan with Health Savings Account (HSA) option

    Flexible Spending Account (FSA)

    Access to coaches and therapists through Modern Health's platform

    Generous Time Off

    Company-wide Collective Pause Days


    Family Support:
    Parental Leave Policy

    Family Forming Benefit through Carrot

    Family Assistance Benefit through UrbanSitter


    Professional Development:
    Professional Development Stipend

    Financial Wellness:

    401k

    Financial Planning Benefit through Origin

    But wait there's more...

    Annual Wellness Stipend to use on items that promote your overall well being

    New Hire Stipend to help cover work-from-home setup costs

    ModSquad Community:
    Virtual events like active ERGs, holiday themed activities, team-building events and more

    Monthly Cell Phone Reimbursement

    #J-18808-Ljbffr


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