Lead Generation Specialist - Piscataway, United States - ExterNetworks

ExterNetworks Piscataway, United States

1 week ago

Description

Posted on:
Feb 06, 2017

Current Date:
Jan 27, 2024

We are currently looking for a Lead Generation Specialist.

Duration:
Long Term.

Location:
Piscataway, New Jersey.

Start Date:

ASAP

Interviews:

ASAP
As Lead Generation Specialist, your key responsibilities will be as follows:

Work with marketing teams to create annual plans and develop/implement campaigns that meet goals for marketing contribution to sales pipeline
Work with sales teams to optimize processes from initial inquiry to closed opportunity
Partner with content marketing to execute and measure tactics including email, PPC, display and social
Work with a marketing automation platform to deliver lead nurturing to support the customer journey and lead scoring to help the sales teams effectively prioritize follow up
Manage the marketing database, including segmentation, contact acquisition, data cleansing
Create reports and dashboards to track activity from various lead sources at all funnel stages
Constantly monitor and tune the performance of the lead funnel, lead scoring engine and lead follow-up/conversion.
Work closely with sales to achieve goals
Manage assigned marketing projects/campaigns, including: meeting deadlines, contingency planning, approval channels and procedures, campaign analysis, and tracking / monitoring procedures. Establish and articulate project scope, strategy and objectives to internal clients and key leadership
Work with Director of Marketing to assess marketing ROI and make recommendations to optimize marketing spend

Collaborate and interact with other multi-national marketing and sales teams and departments within Field Engineer.
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