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    Executive Director of Brand Management and Creative - Baltimore, United States - Hopkins Johns Health System Corporation

    Hopkins Johns Health System Corporation
    Hopkins Johns Health System Corporation Baltimore, United States

    2 weeks ago

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    Description

    POSITION SUMMARY

    The Executive Director of Brand Management and Creative has a critical role in leading the globally renowned Johns Hopkins Medicine brand at a time of exciting growth. This role has overall responsibility for driving an emotional connection between Johns Hopkins Medicine (JHM) and consumers, ultimately strengthening awareness, preference, consideration, and selection. This includes, brand strategy – the definition and evolution of the brand vision – as well as brand management – leading the application of the JHM brand across a variety of channels in accordance with the brand standards. This position will also oversee a small in-house creative services team, including video production, graphic design, and content development. The position reports directly to the VP of Marketing and serves as the primary brand steward responsible for overseeing and advancing brand standards and educating, advising, and mentoring health system partners on the brand standards. It requires extensive interaction with stakeholders and partner groups to achieve department and overall organizational goals.

    Key duties include:

    1. Lead overall brand strategy and brand management.
    2. Oversee and maintain Johns Hopkins Medicine brand standards and guidelines
    3. Support the execution of marketing campaigns that drive awareness and consideration for the brand
    4. Develop briefs and assess the creative direction of campaigns to meet objectives across all channels including (but not limited to) print, digital, and video assets
    5. Oversee an in-house creative team in the development of branded assets
    6. Coordinate production and printing of advertising and branded logo wear

    EDUCATION & EXPERIENCE

    • Bachelor's Degree in Industrial Design, Marketing, Communications and Design or related field required, post graduate degree strongly preferred.
    • 7-10+ years of progressively responsible related experience including 3-5 years of management experience
    • Extensive knowledge and mastery of information systems that support operational and analytics activities within marketing and communications. These can include: project management tools, media monitoring software and communications analytics
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