Executive Director Brand Management- Johns Hopkins - Baltimore, United States - Johns Hopkins Health System

Johns Hopkins Health System

Verified Company

Baltimore, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Position Summary

The position reports directly to the VP of Marketing and serves as the primary brand steward responsible for overseeing and advancing brand standards and educating, advising, and mentoring health system partners on the brand standards.

It requires extensive interaction with stakeholders and partner groups to achieve department and overall organizational goals.

Key duties include:

Serve as the JHM brand champion, leading overall brand strategy and brand management.
Lead consumer research to understand consumer perceptions define a brand value proposition to differentiate JHM in a highly competitive healthcare landscape.
Develop brand architecture strategy and its implementation across a variety of sites of care and points of access (online and offline).
Partner with marketing, communications, and key stakeholders across the university and health system to determine ways to promote the brand that align with the overarching strategy and help bring the strategy to life.
Oversee and maintain Johns Hopkins Medicine brand standards and guidelines
Support the execution of marketing campaigns that drive awareness and consideration for the brand
Develop briefs and assess creative direction of campaigns to meet objectives across all channels including (but not limited to) print, digital, and video assets
Oversee an inhouse creative team in the development of branded assets
Coordinate production and printing of advertising and branded logo wear
Acquires and applies knowledge to proactively address issues that are important to the organization.
Uses knowledge of industry standards and research best practices. Solicit input on strategic and tactical issues from JHM communications leaders.

Education, Experience

Bachelor's Degree in Industrial Design, Marketing, Communications and Design or related field required, postgraduate degree strongly preferred

years of progressively responsible-related experience, including 3-5 years of management experience.

Demonstrated expertise with graphic brand management, including brand architecture and brand positioning at a major
Experience working at a healthcare institution or Fortune 500 Companies.
Experience and extensive knowledge with ad agency, printing, and paper industries.
Indepth experience with graphic brand development and brand management

Vendor negotiation experience is required

JHM prioritizes the health and well-being of every employee. Come be healthy at Hopkins

Diversity and Inclusion are Johns Hopkins Medicine Core Values.

We are committed to creating a welcoming and inclusive environment, where we embrace and celebrate our differences, where all employees feel valued, contribute to our mission of serving the community, and engage in equitable healthcare delivery and workforce practices.

Johns Hopkins Health System and its affiliates are drug-free workplace employers.