- Digital Marketing Strategy & Optimization Data-Driven Insights: Develop comprehensive digital marketing plans for 19 individually branded HVAC companies, utilizing best practices and data-driven strategies. Monitor results and utilize data analytics to inform strategic decision-making and optimize campaigns.
- Local Marketing Expertise & Audience Engagement and Conversion: Drive local marketing results via various channels such as GMB, LSA, paid search, SEO, social media, and email campaigns to engage and convert audiences.
- Membership Digital Marketing: Develop and execute digital programs to drive membership sign-ups, retention, and service usage.
- Multi-site Planning & Operational Partnership: Develop a portfolio digital marketing plan tailored to individual brand needs, accommodating different service lines, regional needs, and brand situations. Develop partnerships across operations to understand unique market and brand needs.
- Testing Strategies & Marketing Technology: Develop testing strategies in partnership with Campaign, Field Marketing, and Operations to improve all areas of the program. Evaluate and recommend marketing technology to automate processes and drive results.
- Agency Management & Campaign Reporting: Work with various digital agencies to drive results, identify new programs and testing opportunities. Present standardized campaign reporting across all channels and strategies.
- Cross-functional Collaboration: Collaborate with cross-functional teams to align marketing strategies with business goals.
- Team Leadership & Team Player: Manage a team, managing 19+ brands, focusing on scalability, driving results, and automation. Be an integral part of the marketing leadership team to create a best-in-class marketing program.
- Goal Definition & Ownership: Define and own goals, KPIs, budget, placement allocations, and performance forecasts.
- Bachelor's degree in Marketing, Business, Communications, or a related field with the ability to develop strategies and execution plans.
- 10+ years in digital marketing, with a proven track record of developing and executing successful digital marketing strategies as well as experience developing partner relationships and leading/coaching teams.
- Experience in home service, multi-site business, retail or hospitality is preferred but not required.
- Marketing for local businesses is preferred, with an in-depth understanding including but not limited to : SEO principles, PPC, LSA, online review management, and social media.
- Experience working with various stakeholders, supporting multiple sites, and handling change management and integration of acquired entities, with excellent analytical, and problem-solving skills.
- Excel in navigating a large organization, managing competing priorities, and adapting quickly to changing circumstances, ensuring alignment on business goals, KPIs, and market trends.
- Analyze performance, provide actionable recommendations, and deliver continuous improvements across the channel portfolio to increase impact, with proven analytics experience and exceptional organizational skills.
- A champion in continuously advancing one-to-one member engagement, with digital marketing expertise and agency management experience, including holding accountable for results.
-
Digital Marketing Specialist
1 week ago
55 Property Services Inc Fullerton, United States'''Duties''' · - Develop and implement social media strategies to increase brand awareness and engagement · - Create, schedule, and publish engaging content across various social media platforms · - Monitor social media channels for customer inquiries, comments, and feedback · - ...
-
Digital Marketer
1 week ago
AI SEO Services Irvine, United StatesJob Summary: · We are seeking a talented and experienced Digital Marketer to join our team. As a Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. You will ...
-
Digital Marketing
2 weeks ago
UPPERCASE Designs Arcadia, United StatesUPPERCASE Designs is an electronics accessories brand focusing on Apple devices. From AirPods cases to MacBook stands, we have a growing range of products and are looking to take our brand awareness to the next level. We are looking for a Digital Marketing Specialist to increase ...
-
Digital Marketer
7 hours ago
StyleAccess Anaheim, United StatesStyleAccess has years of expertise in all aspects of the ceramic and porcelain tile industry. We are involved in all the phases of the design process and strive to be the first to develop cutting-edge and trendy series, while keeping the classic core products that are everyday se ...
-
Digital Marketing
7 hours ago
BuildWithin Los Angeles, United States**Duties** · - Grow an online business presence · - Improve websites' search engine optimization (SEO) · - Understand framework and approaches to measure key stakeholder's digital actions · - Build a content creation framework · - Create digital advertising strategy via multiple ...
-
Digital Marketing Manager
1 week ago
Vertagear Diamond Bar, United StatesIn this position we expect you to plan, edit, and manage web site content within the global online shops as well as plan and manage e-commerce inventory positions. You will work on content initiatives to ensure optimal conversion in line with brand directions, customer engagement ...
-
Director of Digital Marketing
1 week ago
First American Financial Corporation Santa Ana, United States**Who We Are**: · **What We Do**: · **What You'll Do**: · - Develop, execute and manage a comprehensive digital strategy for 5 lines of business that aligns with the company's overall goals and objectives. · - Define, measure, and report the performance of all organic and paid ma ...
-
Coordinator, Digital Marketing
1 week ago
Universal Music Group Los Angeles, United StatesWe are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audi ...
-
Metagenics Aliso Viejo, United States⠀: · **About Metagenics** · Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It's why, when we defined Metagenics' Mission, Values, and Vision, we started with our company's own DNA. United by purpose and core values (Integ ...
-
Digital Marketing Expert
1 week ago
Precision Flow Technologies Irvine, United StatesWe are seeking a true expert with experience and a proven track record of success in industrial and non-profit markets. This is NOT an on-the-job training opportunity. Do not waste your time and ours if you truly do not meet most, if not all the job requirements. Need a professio ...
-
Digital Marketing Coordinator
2 weeks ago
Vista Outdoor Irvine, United StatesJob Description · This position will report to the Sr. Manager of Digital Marketing and is a hybrid role working 3 days in our Irvine, CA corporate headquarters and 2 days from home. · **Responsibilities**: · - Coordinate timelines, scheduling, and asset requests. · - Assist in n ...
-
Digital Marketing Specialist
2 weeks ago
RM Dream Homes Pvt. Ltd. Monterey Park, United States**Title: Digital Marketing Specialist** · **Location: Monterey Park, CA (100% onsite job)** · **Duration: Full-Time** · **Must haves**: Must be able to thrive in a start-up environment. Work as the only person on the marketing team in the US (will have support from the team in Ch ...
-
Digital Marketing Coordinator
1 day ago
WABA GRILL FRANCHISE CORP. Anaheim, United StatesAs a Digital Marketing Coordinator at WaBa Grill, you'll play a pivotal role in shaping our brand's online presence and engagement. Working closely with the Brand Marketing Manager, you'll contribute to developing and executing digital marketing strategies that enhance brand reco ...
-
Digital Marketing Specialist
1 week ago
MoneyMend Inc. Irvine, United States**Job Overview**: · **Key Responsibilities**: · - Market research to identify market trends and competitor analysis · - Collaborate with other team members to brainstorm branding, graphic designs, etc. · - Investigating into advertising channels and effective marketing · - Implem ...
-
Digital Marketing Manager
7 hours ago
Silvus Technologies Los Angeles, United States**THE COMPANY** · Silvus **StreamCaster ** radios are being rapidly adopted by customers all over the world ranging from the U.S. and Allied Nations Departments of Defense to International, Federal, State, and Local Law Enforcement agencies, all the way to the Superbowl, Grammys, ...
-
Digital Marketing Specialist
2 weeks ago
Sky Vision Insurance Agency San Marino, United States**Responsibilities** · - Develop and manage content marketing strategies to drive brand awareness and generate potential leads. · - Manage and optimize search engine optimization (SEO) strategies to improve organic search visibility and website traffic. · - Complete other promoti ...
-
Digital Marketing Specialist
1 week ago
GMIC AI INC. Anaheim, United States**关于我们** · GMIC AI INC.是位于Anaheim, CA的一家小型企业。 我们专业、灵活,并且创新。 · 我们的工作环境包括: · - 现代化办公环境 · - 提供工作餐 · - 国际化团队 · - 休闲工作着装 · About Us: · We are a leading technology company specializing in the development and marketing of advanced AI wearable devices. Our products enable users to intera ...
-
Digital Marketing Specialist
1 week ago
MoneyMend Inc. Irvine, United States**Job Overview**: · **Key Responsibilities**: · - Market research to identify market trends and competitor analysis · - Collaborate with other team members to brainstorm branding, graphic designs, etc. · - Investigating into advertising channels and effective marketing · - Implem ...
-
Digital Marketing Associate
1 day ago
Passive Plus Huntington, United States**About Us** · Passive Plus was established in 2005 in Huntington, New York by industry executives with over 30 years' experience in Sales, Program Management and RF Engineering and Development. We strive to be the best RF/Microwave component company in the industry. · Passive Pl ...
-
Digital Marketing Manager
5 days ago
Xe Irvine, United StatesAt Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these serv ...
Director, Digital Marketing - Brea, United States - Champions Group Holdings
Description
Job Description
Job DescriptionChampions Group is a fast-growing home services group of 19 individually branded Plumbing, Heating and Air Conditioning companies. We partner with local brands that put our people and customers first and being the best place to work.
We are seeking a Director of Digital Marketing to lead demand generation efforts across our digital platforms; specifically, acquisition, cross-sell, and retention for home services like HVAC, plumbing, and electrical. You'll optimize data-driven strategies, collaborate with agencies to enhance programs and identify emerging trends. Your role includes evaluating and upgrading our marketing tech stack, forecasting performance, and managing a team of digital marketers. Reporting to the Chief Marketing Officer, you'll be crucial in building, expanding and leading our digital marketing programs, initiatives and teams. Join us and drive transformative initiatives in a dynamic environment.
Please note that this position is in-office 5 days a week in Brea, CA.
RESPONSIBILITIES:
REQUIREMENTS:
We are an equal-opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. We make hiring decisions based solely on qualifications, merit, and business needs at the time.
