- Execute, manage, and optimize all e-commerce campaigns, including tactical approaches, campaign activation & maintenance, and post-buy recaps, while meeting or surpassing client performance expectations.
- Assist in client strategy and growth of?Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings, as well as other retail media partners including but not limited to Walmart, Instacart, Kroger, Target, Criteo, and Pacvue
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch.
- Collaborate with colleagues and peers across the organization to provide insight and recommendations.
- Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift.
- Drawing on previous experiences uses a variety of approaches to identify client needs and exceeding their expectations.
- Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious
- Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions.
- Provide performance reporting against client goals with insights and optimization recommendations.
- Develop budget and performance projections for testing new partners or technology.
- Conduct monthly client billing audits and actualize bill/pay systems when applicable.
- Maintain stellar relationships with the vendor partners to further advance Zenith as a preferred client partner.
- Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
- Work to master, identify, and communicate trends in search and client industries.
- Attend client meetings, as needed Qualifications
- Bachelor's degree or higher in marketing, advertising, business or equivalent
- 2-5 years of media management experience with an emphasis on e-commerce platforms
- 2-5 years of hands-on experience managing and optimizing buys
- Experience in applying search to brand-building & direct response initiatives
- Strong analytics, organizational, and communication skills
- Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings, Walmart, Instacart, Kroger, Target, Criteo, and Pacvue
- Excellent communication, writing and organizational skills
- Ability to work independently and collaboratively with diverse groups
- Proficiency in Microsoft Office including Excel?and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
- A proven ability to multi-task and manage multiple?projects effectively and work well under pressure to deliver high-quality?work within tight deadlines
- Exceptional critical thinking and problem-solving?abilities with the ability to think unconventionally in proposing solutions Additional Information Compensation Range: $64,500 - $97,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/22/2024. All your information will be kept confidential according to EEO guidelines. LI-Hybrid
Web Reference : AJF/
Posted Date : Sun, 21 Apr 2024
To apply for this position you will complete an application form on another website provided by or on behalf of Publicis Groupe. Please note Retail Jobs for ColU Fans is not responsible for the application process on any external website.
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Senior Campaign Manager, Retail Search - New York, United States - Publicis Groupe
Description
Company Description
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Job Description