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    Director of Marketing - Miami Beach, United States - Hamilton Recruitment (Caribbean & Asia-Pacific)

    Hamilton Recruitment (Caribbean & Asia-Pacific)
    Hamilton Recruitment (Caribbean & Asia-Pacific) Miami Beach, United States

    3 weeks ago

    Default job background
    Description
    DIRECTOR OF MARKETING – INSURANCE – BASED IN MIAMI BEACH – HR654
    About this opportunity
    Our client is the leading specialty insurance carrier serving emerging industries.

    The Director of Marketing is a flexible and versatile marketer who will be responsible for building and maintaining a strong and consistent global brand through a wide range of online and offline marketing channels which will ultimately help the growth of the company's inbound sales channels.

    With the ability to thrive in a fast-paced environment, the Director of Marketing will be able to function in both a strategic and operational role and help evolve the company's marketing and communication strategy to internal and external stakeholders.


    Duties and responsibilities:
    Build and maintain a strong and consistent global brand through a wide range of online and offline marketing channels
    Develop demand generation strategies and tactics to get the word out about the company to drive growth in our brokers and policy holders
    Own an annual budget that that includes spending requirements to meet target, optimizing spend allocation, and constructing data-business cases for incremental investment strategies
    Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
    Develop and implement reporting dashboards to track marketing performance across owned, paid and earned channels
    Produce valuable and engaging content for our website and social media that attracts and converts our target groups
    Evaluate, select, and manage outside vendors that contribute to the demand creation initiatives including direct marketing agencies, digital marketing experts, designers, copywriters, email providers and list brokers
    Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
    Analyze consumer behaviour and adjust email and advertising campaigns accordingly
    Nurture strong cross-functional relationships based on shared alignment of segment/channel goals with specific focus on Business Development, Sales, Underwriting, Technology, and Finance leadership
    Grow the marketing function and individually develop team member skills to expand their current roles and their future career opportunities
    What you'll need
    10+ years in a senior global corporate marketing role, preferably in the Insurance or financial services industry
    Advanced Degree in Marketing or related field
    B2B and B2C experience
    Experience managing complex, multifaceted, and multilayered projects
    Strong vendor management skills
    Proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
    Experience in marketing automation, web content management, web analytics and business intelligence (reporting and analysis tools)
    A sense of aesthetics and a love for great copy and witty communication
    Up to date with the latest trends and best practices in online marketing and measurement
    A creative and innovative thinker who is solutions-oriented
    Highly motivated individual who thrives in a fast-paced team environment
    Agile and readily adaptable to changing market and organizational requirements
    Ability and interest in learning the insurance industry with a passion for using technology to disrupt and transform the space
    How to apply
    To apply, attach your résumé or include a link to your LinkedIn profile
    If you don't provide one of the above, we can't progress your application

    In the event that you are not shortlisted for this particular vacancy, your details will be held on file and considered for other relevant opportunities.

    Our clients are equal opportunity employers and value diversity.

    They do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

    If you believe you deserve an exceptional career, together we'll help make it happen.
    About Bermuda

    Twenty one miles in length, Bermuda is a beautiful group of pink-sanded Islands located 600 miles east off the coast of North Carolina, USA.

    It has a year-round population of 65,000 (over a quarter of whom are expatriates) and this increases significantly during the long, hot summer tourist season when up to half a million visitors arrive.

    The Island time zone is four hours behind the UK, one hour ahead of East Coast Time. The climate in Bermuda is generally sub-tropical and frost-free, thanks to the Gulf Stream. The local currency is the Bermuda dollar, which is fixed at parity with the US dollar. Both are freely useable on the Island. There is a 6% payroll deduction and no income tax.
    Are you the hiring manager for similar roles?

    If you are an employer in the Caribbean/Bermuda region seeking financial services professionals, we'd love to help you find the very best person for your opening.

    Contact us today.

    #J-18808-Ljbffr
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