Jessica Desouza

With extensive experience in the music industry, I am a skilled music marketer and radio promotions specialist. Over the past decade, I have worked with a wide range of artists and music labels, helping them to build their brand and reach new listeners through innovative marketing campaigns.

My expertise spans across multiple genres, from rock and pop to hip-hop and electronic music. I specialize in developing comprehensive marketing strategies that leverage social media, digital advertising, and influencer partnerships to create buzz and excitement around new releases.

In addition to my marketing experience, I am also well-versed in radio promotions. I have cultivated strong relationships with radio stations and DJs across the country, securing airplay for my clients on both mainstream and niche stations. 

My passion connected to music and media/broadcasting combined with my knowledge and ability to understand and connect with the user has consistently led to creating and developing new opportunities for successful growth in both ratings and revenue through the use of science and art. I have programmed alternative rock, TOP 40, Dance, HOT AC triple a to active rock. I’ve launched stations such as WZFL  in Miami. I’ve also taken on established brands like Defected Records  and had great success!

I have an ongoing history of success when it comes to finding and hiring the best at audio sound design. I build, cultivate and lead people who create amazing content that, in turn, attract a loyal following.

I’m experienced in booking, promoting and putting on live shows big and small. I have created and help execute many successful promotions on air and online.

Vice President of Music Promotion- Jeff Deane and Associates: January 2016-PRESENT

National Music Marketing and Radio Promotions . Worked closely with hundreds of label and radio station representatives across several formats (TOP 40, Active Rock,ALT, AAA, Country, Dance,HOT AC, AC, Rhythmic) on a daily basis facilitating and executing on air promotions, all contest promo giveaways, fly aways, advertising time buys and bridge  to  new music programs.  Worked with our finance team to establish radio promotion budgets,payroll and all purchase orders. Provided tour support, brand partnerships and live event management for festivals,club shows and similar events as a promoter.
 

A&R  and Business Development - Anco Media March 2016-PRESENT

Worked with major and independent record companies on their DANCE Music Targets and Priorities for the US. Directed field staff in the coordination of all promotional activities relative to club and mix show play and record pool service on all dance music related releases. Additionally, promoted all multi-format releases to radio. Worked closely with Program Director for WZFL, WHYI and WBGF. Sought out Nontraditional Revenue. Provided Creative Marketing Promotions and Ideas .

PUBLIC RELATION S Associate// DRILL DOWN MEDIA
Role included tracking social media accounts, assembling press clippings, generating reports, A&R and updating the website. Artists included Zella Day, Shan Vincent De Paul, Maja Francis, Tove Styrke, Nvdes, Pompeya and Sabina Ddumas

New York University Bachelors in Cinema Studies

Florida International University Bachelors in Art and Business Marketing

Full Sail University Masters in Entertainment Business

Purdue University Juris Doctorate0 Sports and Entertainment Law