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    Brand Marketing Manager - Anaheim, United States - VeSync (US)

    VeSync (US)
    VeSync (US) Anaheim, United States

    2 weeks ago

    Default job background
    Construction / Facilities
    Description

    Brand Marketing Manager

    The Company:

    VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.

    COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony. With an entire household of smart products, we're empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.

    That brings us to you, and what you'd receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they're confident in their work yet know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.

    Check out our brands:

    | |

    The Opportunity:

    The Brand Marketing Manager is the glue for moving our brand story and marketing campaigns from ideas to execution. You will lead the process for developing integrated marketing plans through an understanding of our consumer and our brand. The ideal candidate must have a passion for creative storytelling and be data driven, using insights and industry trends to push our brand to the next level. Must be eager to take risks and get things done.

    What you will do at VeSync:

    • Lead and drive the strategic development and execution of integrated marketing campaigns and provide leadership for all product communication deliverables
    • Responsible for new product launches and planning across DTC and key retail channels
    • Work with internal and external creative partners to craft high quality content that brings to life the wellness vision
    • Maintain annual marketing calendar establishing monthly activities based on brand goals, business priorities & disruptive big bets that lead to effective consumer acquisition activities
    • Define and execute new product launch and go-to-market plans and drive cross-functional communication with product, creative, social media and sales teams to ensure consistency throughout multiple touchpoints
    • Understand competitive landscape and product USPs to identify key consumer and product opportunities
    • Oversee development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards
    • Monitor consumer experience and conduct ideation sessions to continually update our creative asset toolkit

    What you bring to the role:

    • 5+ years experience of related marketing experience for consumer facing brands.
    • Experience managing DTC brands
    • Interest in products and category is a must
    • Strong project management skills
    • Ability to think strategically, at a high level, yet be detail oriented and organized at follow through and execution
    • Strong and concise verbal and written communication and presentation skills

    Location: This is an on-site, office-based role in Anaheim, CA.

    Salary: $120,000+ annually

    Perks and Benefits:

    • 100% covered Medical/Dental/Vision for employee AND spouse + dependents
    • 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
    • Generous Sick + Vacation policy + paid holidays
    • Life Insurance
    • Voluntary Life Insurance
    • Disability Insurance
    • Critical Illness Coverage
    • Accident Insurance
    • Healthcare FSA
    • Dependent Care FSA
    • Travel Assistance Program
    • Employee Assistance Program (EAP)
    • Fully stocked kitchen
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